“Yokohama Ratchet Pop”? Sign me up.
That’s what Crystal Kay calls her new sound debuted in her latest single, “Dum Ditty Dumb,” and it’s the perfect jam to end your summer playlist.
Born to an African American father and a Korean mother in Yokohama, Kanagawa Prefecture in Japan, Kay is a multicultural artist who’s been performing since she was 13 years old. And with such a colorful background, it’s no wonder that her music features an energetic and nuanced sound, totally unique to itself.
“The reason why it’s called ‘Dum Ditty Dumb’ is because this girl is going crazy over this guy, and she wants him so badly that she feels the need to rap it in Japanese, too,” explains Kay, laughing, in the behind-the-scenes clip for the music video.
Sexy bass lines and rhythmic beats are juxtaposed with the traditional sounds of Japanese koto, and Kay’s sultry voice floats effortlessly between English and Japanese. Basically, the track is Beyoncé meets J-pop meets your favorite EDM staple. And the music video is equally riveting, combining 2D animation with live action for refreshing visual eye candy.
[Photo via angryasianman]