Story by Anna M. Park.
Model Soo Joo Park turned heads with her platinum locks on Chanel’s fall runway earlier this year. Since then, the Korean American 27-year-old has been in practically every major fashion magazine, has walked dozens of runways, and has been featured in advertising campaigns from Tom Ford to Chanel to Benetton. We seriously covet her look, so we asked Chinese American stylist Vicky Shen of Wicked Salon in San Francisco how to go blond.
“Being Asian American ourselves, we very much understand what works and what doesn’t on Asian hair,” says Shen. That said, if you want to go blond, aim for a platinum or creamy beige color. “In general, Asians have more yellow undertones, so having any yellow or orange in the hair really clashes with the skin tone. Try platinum, a soft buttery beige, or even a hint of peach, which will complement the skin.”
We don’t know if blondes really do have more fun, but it’s clear that if an Asian woman wants to go blond, she’ll have absolutely no fun in the salon. “It’s very difficult to achieve a platinum blond look on very dark hair,” says Shen. “It requires a lot of hair bleach, and a lot of time under the dryer. We would apply hair bleach mixed with either 30 volume or 40 volume peroxide, and apply the mixture from roots to ends; most likely the process will be repeated again. The hair color we are looking for at this stage is a very pale yellow, without a hint of orange. Then we would apply a purple-colored glaze to counter any yellow that is still left in the hair.”
It doesn’t end once you leave the salon. Purple shampoo and conditioner are very important to keep the yellow away, as well as a deep protein conditioner at least once a week to strengthen hair. And expect a root touch-up every four weeks, a glaze possibly every two weeks. This is a very high-maintenance look, says Shen, and if you go blond, “a fierce attitude is the key. You really need to rock it.”
Wanna go lighter but not ready for all that work? For a more realistic shade, first lighten hair to a light neutral brown, says Shen, and then add beige-y highlights on top.
This story was originally published in our Winter 2013-14 issue. Get your copy here.