Korea’s the country known for its pink women-only parking spaces (though China now also has them), so it’s no surprise that the next evolution in female specific amenities now include the so-called makeup hotel.
First, some background.
When you’re visiting Seoul, and it’s cosmetics and skincare that you want, you devote a day to shopping in Myeongdong. Located in a historic section of Seoul, Myeongdong is a makeup lover’s paradise, with store after store of Korean cosmetics brands from the mainstream (Missha, Etude, Skinfood) to perhaps the lesser known (Baviphat, Tonymoly) to the cool (Too Cool For School). It’s almost always crowded with women in groups of threes or fours, loaded down with shopping bags, rabidly speaking in Chinese or Japanese. Add to the cacophony saleswomen in front of every store, calling out in (bad) Chinese or Japanese (and the occasional English), waving a free sample sheet mask, and you’ve got a perfect picture of Myeongdong.
One hotel has taken advantage of its location in the bustling shopping district and one-upped everyone else: The Hotel Skypark Myeongdong’s new women-only floors. Not only are these floors exclusive to female guests, they’re decorated either in a dollhouse theme or like a log cabin in the woods. In the dollhouse floor, the rooms are Malibu Barbie-pink and filled to the brim with chandeliers, tufted pink furniture and flowery wall decals that say “Princess” or “Play House.”
And it’s not just the decor. Instead of the usual cheap-y, travel size shampoo and shower gel, you can avail yourself of an array of full-size lotions and creams from well-known Korean brands. And you don’t get a mint on your pillow at turn down; instead you are greeted with best-selling sheet masks and palettes of eyeshadow.
Oh, but the pink madness doesn’t stop there. Sure, the log cabin women-only floor, designed in collaboration with Korean brand The Face Shop, offers a more nature-inspired experience, with pale green and brown tones, eco-friendly furnishings and organic fabrics. But the rest of the public spaces in the hotel are littered with too-cute little vanities filled with makeup by Etude House, one of Korea’s top-selling makeup brands (and known for their over-the-top princess design). Just think of it as a Sephora-meets-Holiday Inn.
More photos below.