In light of what’s happening in the world, rather than give you another trinket from an Asian American designer or some cool gadgets, we decided to ask you, our amazing readers, to do your own giveaway and help Japan in their time of need.

There are a bunch of organizations you can give to, like American Red Cross, Japanese Red Cross, World Vision, Mercy Corps and others. But if you want to do double duty, Marie Louise Cosmetics is partnering up with the American Red Cross to provide financial assistance with their relief efforts. MLC, a Japanese cosmetics and skincare company available here in the U.S. (we’ve covered them in Audrey) but based in Japan, is donating 10% of every purchase from their website, now through April 30, to the American Red Cross. Here’s their statement:

“This relief effort is very personal to us, the U.S. team of MLC, since our headquarters is based in Yokohama, near Tokyo, Japan. Our best wishes and prayers have continually been going out to our HQ team and their families, especially those from the northern part of Japan where devastation struck the hardest. MLC is a small company and while 10% may not seem like a significant amount, a little can go a long way especially to those who have lost everything in the wake of last week’s tragedy. Whether its making an MLC purchase or by donating directly to any of the above organizations, just remember that a little goes a long way!”

To find out more specific details on how your donation from your MLC order is allocated for the Red Cross’s relief efforts, please contact Los Angeles Red Cross directly at (310) 445.9900. Click here to read more.

Audrey’s Spring cover photographer, Emily Shur is selling prints with proceeds going to the Japan Society Earthquake Relief Fund.  Immortalize the beauty of the Imperial Palace Gardens with Wall, Tokyo by Emily Shur with prints ranging from 8″x10″ (for $20) to 24″x30″($1,000).

More info here.

Covering two culturally relevant issues at the same time, many of you have heard of UCLA undergrad Alexandria Wallace’s racist ching chong chime. We’ve stayed mostly away from covering responses to this video (which ranges from outrage to indifference) but couldn’t help but post up this amazing video by actor-singer Jimmy Wong.

Adorable, witty, and super catchy, we dare you not to get this ditty stuck in your head! (It’s been in ours all day long.) The best part is, the song is available on iTunes with proceeds benefiting the Japan disaster.

Any donation, however small, can go a long way. But if you’re seriously strapped for cash, keeping our brothers and sisters in Japan in our thoughts and prayers will always be a priceless gift.

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Tags: american red cross, japan earthquake, japan tsunami, Marie Louise Cosmetics, pacific tsunami

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