Men Get A Taste Of Their Own Medicine In This Powerful Indian Ad

Many women have experienced the uncomfortable leer of a male stranger. Many of us have had to endure as a stranger inspects our body from top to bottom and we force ourselves not to think about what he’s imagining. We’ve scowled, we’ve yelled, we’ve rolled our eyes, we’ve ignored, we’ve been sarcastic, and we’ve been scared and yet the leering continues. The worst part about all this is just how common this is.

It is no secret that the mistreatment of women is a large and serious issue faced by India. A little over a year ago, the infamous New Delhi Gang Rape horrified the world. A 23-year-old woman was on a private bus when six men, including the driver, beat and raped her.  The woman suffered serious injuries to her abdomen, intestines and genitals due to the assault.

According to Huffington Post, a doctor at Safdarjung Hospital where the woman was being treated claimed, “It appears to be that a rod was inserted into her and it was pulled out with so much force that the act brought out her intestines… That is probably the only thing that explains such severe damage to her intestines.”

Though she survived the attack, the woman died thirteen days later while undergoing emergency treatment. The horrifying case shook the country and widespread protests ensued.

Now, a year later, this ad is released as a reminder the world to not forget that these acts still happen. The video’s description says,

WOMEN EMPOWERMENT” is the need of the hour. On 16th December 2012, the horrific incident of Nirbhaya’s Rape Case not only shattered Nirbhaya’s family but every single Indian. This incident did trigger a sense of solidarity to stand up, fight against and do our best to eradicate such atrocities & gender inequality. At Cinema100, 2013, a WWI Initiative to commemorate the completion of 100 years of Indian Cinema, we commissioned our Alumni Ketan Rana to make an ad on Woman Empowerment. Watch the video & Spread the awareness to Think, Reflect & Act!

 

According to Jezebel, the lyrics of the song say, “Look how you look when you’re looking at me,” in Hindi. The video shows men getting a taste of their own medicine. Sure enough, they are all equally uncomfortable with being leering at. They are physically forced to look at themselves and reflect on their actions. Watch the powerful ad below.

AUDREY’S WOMEN OF INFLUENCE | Laura Lee, Director of Entertainment East Partnership at YouTube

Story by Teena Apeles. Photo by Conan Thai.

Overseeing more than 150 television, film, new media and original entertainment partnerships for YouTube is no small feat, especially when they involve striking deals with networks as big as NBC Universal, as cutting edge as Vice, and as treasured as the Discovery Networks. Welcome to Laura Lee’s world. As head of YouTube’s Entertainment East Partnerships since 2007, 38-year-old Lee is the highest-ranking Asian American woman at YouTube and is one of the highest-ranking Asian American female executives across all of Google. And, she will tell you, her job is certainly no cakewalk, but it is thrilling.

“No day is typical for me,” says the New York-based Lee by phone, whose territory includes the East Coast and all of Canada. Not only does she work with TV networks, she also advises top magazine publishers, like Time, Inc. (Time, Sports Illustrated, People) and Condé Nast (Vogue, Vanity Fair), on what kinds of video to produce for their channels.

One day Lee could be meeting with Jimmy Fallon and his production team, brainstorming about how to expand his YouTube audience en route to becoming the king of late night. (She notes that his channel hit a million subscribers recently.) Another day she could be working on an initiative like Ignite New York (ignitenyc.org), which Lee and her team conceived to make sure that all local creators — whether in news, music, education or sports — understand how to fully utilize YouTube. As a native New Yorker, she is particularly passionate about this project. “What we are trying to do with Ignite is not just for film or TV, but for any kind of creator … to let them know that through YouTube they have a platform to become a global brand.”

Lee says that one rewarding aspect of her job is helping a brand “give birth” on YouTube and then charting “their progress to adolescence.” Lee points to the hipster magazine Vice as an especially inspiring success story, which went from print to a “multiplatform creative juggernaut.”

“Some brands have made the transition effortlessly, but some of them, they need a little bit more handholding. But that is part of what I do,” says Lee. “It is really talking to all these different brands and making sure that we are getting the best of their creativity [so] that we can broadcast that to the world.”

A quick review of her enviable résumé reveals that Lee is good at getting original content to the masses. She was vice president of business development and operations at MTV, has produced an original series for VH-1, and oversaw the development of sports projects at Spike. The interesting thing is, Lee first started her career as an investment banker — while spending nights performing at nightclubs with her R&B group.

“I think that I always walked that fine line between being the subdued Asian daughter, but on the other hand wanting to make sure that I always engaged and nurtured my passion,” she explains. “My problem was, do I really take the big leap and try to do the singing thing 100 percent, or do I go to business school? And my parents said, ‘You are going to business school.’”

Lee did finish business school, albeit without a job because she couldn’t let go of her desire for a more creative endeavor. But look at her today. No longer the “subdued Asian girl,” Lee says that not a lot of people expect to encounter an assertive Asian female in the workplace. It’s something Lee and her Asian American friends in the industry are quite cognizant of. “We joke around about that bamboo ceiling and that we are experiencing breakthroughs,” she says. “But we would like to see more, and we hope that it is our generation that does it.

“Each company has a different rhythm,” she continues, “and to be successful in any company you have to be able to adapt and fall into that rhythm, hopefully without sacrificing your own personal style,” she says. Indeed, Lee went from wearing torn jeans at her first YouTube meeting (someone commented that she looked like a kid), to more grownup attire. “I love wearing dresses, and I love wearing heels,” she says. “I just feel more confident.”

So how many hours in a “no day is typical” workday does it take to break that bamboo ceiling and become the highest- ranking Asian American woman at YouTube? “I don’t want to scare people,” says Lee, laughing. “The honest answer is that I am a work in progress.”

This story was originally published in our Winter 2013-14 Issue. Get your copy here

MUST SEE: Filipino Pantene Commercial Calls Attention to Gender Labels in The Workplace

Now its time to applaud Pantene Philippines for its amazing commercial tackling gender discrimination.

We’re no stranger to gender labels. There have been many cases where women were perceived in a negative light while men were praised for doing the exact same thing. Many claim that such judgements are subconscious. Obviously, it would do us all well to question the disparity between these labels and why they exist.

Each scene portrays a man and a woman in the workplace environment. The commercial then highlights the double standards among men and women through labels. A man is simply being the “boss” while a woman in the same position is “bossy.” A man is “persuasive” while a woman is “pushy.” A man well-dressed for work is “neat” but a woman is “vain.” The man is “smooth” while the woman is a “show-off.”

The commercial successfully pulls our attention towards the unfair gender discrimination that often occurs in the workplace. It ends by stating, “Don’t let labels hold you back. Be strong and shine.”

Although this commercial doesn’t feature Pantene in the most obvious way, it certainly features glossy hair. Besides, we’re definitely a fan of the bigger issue that the commercial addresses.

The commercial was only uploaded onto youtube yesterday, but it has already gathered over 3 million views. Check it out for yourself.

Spotlight on Unforgettable’s Awardees | David Choi, Arts & Entertainment Award

David Choi is a Los Angeles-based singer/songwriter/music producer who first gained fame on YouTube for his original song “YouTube A Love Song” in 2006. Since then, he’s paved the way for independent artists who are building a fanbase and making a living themselves by mobilizing social media resources. Choi wrote and self-produced all three of his albums Only You, By My Side, and Forever and Ever, which debuted at #97 on the iTunes top album charts, his songs have used in both American and Korean television shows, and his YouTube channel boasts close to a million subscribers and over 117,000,000 total video views.

You talk a lot about a moment in high school, where you went from hating practicing your musical instruments to being obsessed with composing music. What happened?

David Choi: Well, I didn’t know you could create music. Learning an instrument is not being creative. It’s just practicing someone else’s music. You can’t be creative when somebody is telling you exactly what to do.

Once I realized I could be creative with music, something just grabbed me and made me want to do this forever. It was weird. Maybe it was me wanting to succeed? I don’t even think it was that. I just really loved it. It’s like when you fall in love with somebody, and you want to spend time with them every single day. That’s how I felt about music.

Do you find that your good songs come to you very quickly, or do you have to work hard to rewrite, analyze the lyrics or the structure, and rewrite again?

David Choi: Now that I’ve been doing it for so long, it feels more innate. I will write a song, and what matters to me is not necessarily whether it sounds good, cool, or unique, but whether it’s honest. That’s the first part. Then the second part is sitting on it after I record it, and later listening back and being more judgmental. Here, I’m putting on my producer’s hat and looking at song structure etc.

There are definitely songs that I rewrite constantly but if I keep having to do that, often I’ll just let it go. I feel like it loses something after too much revision. But that’s just the art side of me talking, not the practical side. It’s about balancing the two.

 

Check out David Choi on the cover of KoreAm Journal’s December 2013 issue. Buy a copy to read the full cover story.

For more information on 2013′s Unforgettable annual gala, click here.

For free tickets to our Unforgettable after party, click here. Hope to see you there!

“Smile For The Philippines” Will Warm Your Heart

It goes without saying that the aftermath of Typhoon Haiyan has been disheartening and has emotionally affected people worldwide. We cannot possibly know what the typhoon victims are feeling and we can only hope that everyone is giving their full efforts to help the Philippines in their state of need.

With that said, people have tried various methods to raise funds and help the relief efforts in the Philippines. Our hearts are warmed by acts as big as million dollar donations to acts as small as children donating their piggy-bank savings to those in need (small, but equally appreciated).

This is why we can’t help but smile at the efforts of Alex and Roi who handle the YouTube channel Wassabi. The boys, both Filipino, felt that they needed to do something to help. Of course, they wanted to do things a little differently.

In this time of tears, worry and stress, the Wassabi boys thought it would be best to create a video of love and support.

They visited a mall and had random strangers dance and give words of hope for the Philippine typhoon victims. In exchange, the boys would give monetary donations depending on the actions/ words of the the strangers.

In addition to strangers, the Wassabi boys also got a few familiar faces to participate including Keanu Reeves, Ryan Higa and AJ Rafeal.

Watch “Smile For The Philippines” below and be prepared to catch yourself smiling along with them.


Video of The Week: Google India’s Heartwarming Ad

Ready to have your heartstrings pulled? This ad for Google India will sure do the trick. The video, titled “Google Search: Reunion,” focuses on two men in their elder years who were childhood friends.

The men reflect on their younger years and on their forced separation due to the India-Pakistan partition of 1947. Thanks to technological advances, Google’s search system and their kinda grandchildren, the two are finally able to reunite.

Times of India claims that the ad went viral within a few hours of being released because it strikes such an emotional chord. They certainly weren’t kidding. The video has already gathered over a million views since its release yesterday.

Check it out for yourself and be prepared to find a smile on your face.
Note: Turn subtitles on by clicking on the Closed Captioning option in the video.

When Adults Throw Tantrums Like Toddlers By Jenny Yang

I think it’s safe to say that we’ve all let out an exasperated sigh at the toddler in front of us at the grocery story yelling to the top of their lungs because their mom isn’t buying them candy.

Oh to be young and unaware of what’s socially acceptable.

Buzzfeed recently asked how it would look like if this sort of behavior was done by adults. The results? Hilarious tantrums thrown over things that actually do upset us on a day to day basis.

Starring in this short is none other than writer and standup comedian, Jenny Yang. The Taiwanese American comedian was a top finalist of the California’s Funniest Female  stand up comedy contest, and has performed at The Comedy Store, Improv Comedy Club and The Kennedy Center for the Performing Arts.

More recently, Yang is the producer of the first-ever all female, Asian American standup comedy tour, Dis/orient/ed Comedy.

Check out the Adult Temper Tantrum and learn more about Jenny Yang below:

Like what you see? Be sure to check out Jenny Yang’s official page here.

Throwback Thursday: Get This Kpop Look | Girls’ Generation “I Got A Boy” Music Video

Girls’ Generation fans worldwide rejoiced this past weekend when their music video “I Got A Boy” won the Video of the Year award at the first YouTube Music Awards. This was quite the accomplishment for Asian entertainment especially since the girls were up against icons such as Lady Gaga, Justin Bieber, One Direction and Selena Gomez.

Although there were a number of haters who were ignorant to the success of Girls’ Generation, there were even more fans defending them.

Clearly, we’ve been their fans for quite some time. Today’s Throwback Thursday is dedicated to our Get This Kpop Look based on the “I Got a Boy” music video.

Continue reading to find out how you can look like these showstoppers.

 

1. The Statement Head Accessory – keep it cute, but quirky with ears, mini devil horns or spikes.


Locomo Ear Beanie – 6.99


ElSTINKO Como Pink Fitted Cap – $50.00


Pink spike headband – $8.99

 

 

2. Channel some Sporty Spice – pair an athletic piece with a crop top.

Pop Boy Crewneck – $49.00


Criminal Damage – The Criminal Varsity – $40.59

 

 

3. Have some edge with feminine flair with an embellished jacket or top.


Envy Look metal studded denim jacket – $85.00

 

3. Think big and loud: don’t neglect the neon colors or huge prints!


Neon cat ear zipper top – $24.99


Locomo vertical striped leggings – $20.15


Ice cream bar cardigan – $59.99

 

 

4. Pay  homage to Marty McFly: yes, the gaudy sneaker wedges make quite the numerous appearances in this video.


Hailey Jeans Company Lace-up Sneaker Wedges – $32.99

 

 

 

5. Finish it off with funky jewelry!


Pretty Attitude – Spike Choker Necklace – $19.95

 


Neon hoop earrings – $7.59

 

Michelle Phan’s Helpuful Trick: Using Ice to Stretch Out Shoes

Yesterday, popular makeup guru Michelle Phan tweeted an intriguing comment:

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If you’ve been following Phan since 2009, then you may automatically know the answer to this. If not, we’re here to show off her incredible trick.

Have you ever gone home and realized that the pair of shoes you bought were too small, but it was too late to return them? Or maybe your favorite pair of heels were on sale, but only available in a size too small? Well Phan has just the trick for that.

The ziplock bags of water in her shoes are there to stretch it out. She explains that after popping the shoes (and water bags) into the freezer and allowing the ice to stretch it out, you can increase the shoe size.

Check it out for yourself!

Must Watch: THE PROMISE BRACELET Presented by Tacori & Wendy’s Lookbook

American jewelry designer Tacori and fashion blogger Wendy Nguyen of “Wendy’s Lookbook” have come together to create quite the stunning piece of jewelry.

Yesterday, Tacori and Wendy’s Lookbook released a video to try and capture the essence of the promise bracelet. The beautiful short has already gathered over 50,000 views and is well on its way to viral fame.

Of course, all this attention is for good reason. The video follows the journey of a couple fulfilling the promise of their bracelet. Find out what all the fuss is about below:

 

The best part about all this is that the eye-catching promise bracelet will actually be available for us to purchase. Tacori and Wendy have put together a behind the scenes look at the making of this breath-taking bracelet.

Nguyen describes the bracelet as “a shared experience between two individuals.” Just as magical as it appeared in the video, the promise bracelet is sealed with a lock and key.

To learn more about the bracelet and how you can purchase it, click here. Be sure to check out Wendy’s Lookbook and all she has to say about the promise bracelet.

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