Being a big Hello Kitty fan myself, I can say Sanrio has been quite generous to its fans. For instance, if I wanted, I could cover nearly every inch of my house in Hello Kitty merchandise. While I don’t necessarily advise anyone to have an entire Sanrio house, the availability of Hello Kitty products is quite amusing. There are beds, pillows, laundry baskets, hair dryers, soaps, toasters and even Hello Kitty toilet paper.
So what can possibly be next? How about Hello Kitty Fruit-flavored Beer.
Apparently, Hello Kitty doesn’t need a mouth to successfully sell beverages. The beer, which was first introduced in Taiwan, will soon be available in China and comes in various flavors including Passion Fruit, Peach, Banana and Lemon Lime.
The sweet, fruit-flavored beers are the second Hello Kitty alcoholic beverages released. Before this, Hello Kitty wine was licensed in Asia, Europe, and the United States.
Despite Hello Kitty entering the alcohol market with cute cans and colors, they have stated that they are against under-aged drinking. The product is still marketed towards adults who grew up with Hello Kitty in their childhood.
ABC News reports , “While Hello Kitty beer may seem unusual to some American consumers, in Asia many adults embrace products that are cute or ‘kawaii.’ From Hanky Panky underwear to jewelry at Neiman Marcus, Hello Kitty-wrapped Smart cars to credit cards, the brand has expanded far beyond plush dolls and playthings in recent years to appeal to an aging audience.”
Unfortunately for us, there are no reports of the beer being available outside of Taiwan and China anytime soon.