Joy Regullano, the comedian behind the White Fetish viral video, is back. This most recent video parody, which is called “How To Look More White! Self-Hating Asian Party Look” pokes fun at makeup tutorial videos while packing in a serious punch about the impact of white beauty standards.
In the video, Regullano pokes fun at many controversial beauty routines such as skin bleaching and eyelid tape. For example, Regullano uses white skin perfect powder to erase her “ugly brown poop skin.” Soon enough, the tutorial takes a dark turn as she goes to extreme measures to erase any semblance of Asian-ness from her face until she essentially “becomes” a white woman.
The “makeup tutorial” is both hilarious and uncomfortable to watch. While it should be noted that there is debate over whether the lighter skin preference in Asian beauty standards is a result of Western colonialism (lighter skin has generally always been preferred because it was an indication of higher socioeconomic status), it’s undeniable that modern media generally adheres to a strict white beauty standard, which excludes and hurts any woman or man that doesn’t fit.
While this makeup tutorial is great for some quick laughs, it also leaves us with a lot to think about. Here it is the full video below: