TOKiMONSTA On Being A Female DJ In A Male-Dominated Industry

Just as she steps onto the red carpet to pose for a row of photographers, what had been a light sprinkle suddenly turns into a downpour. A member of the press rushes to grab an umbrella, but TOKiMONSTA, one of the four stars being celebrated that night for the premiere of the Mnet America reality show Alpha Girls, laughs and says, “Good thing I have this hat on.” A black fur-trimmed hat sits atop her shock of blond hair — she’s been known to experiment with color over the years, mixing blues and purples at one point — and though a pair of oversized black shades cover 50 percent of her face, TOKiMONSTA stands out. It’s a part of a life she’s become used to, especially now that she’s one of the few well-known Asian American female DJs in the music industry.

Jennifer Lee, better known by her aforementioned stage name, has risen to the forefront of the electronic dance music scene with two albums, a number of EPs and high-profile appearances at festivals like Coachella and SXSW. The Torrance, Calif., native, who is of Korean descent, was ranked by LA Weekly as L.A.’s top female DJ in 2010 and was a part of the Full Flex Express Tour in 2012 that had her performing alongside electronic music gods Skrillex and Diplo. Not too shabby for a girl who began producing music in her college dorm while studying business at the University of California, Irvine.

In a crowded L.A. beat scene, Lee’s music stands out, like the recently remastered “The World Is Ours,” with its softer, chiller beats (it’s the stuff midnight dreams are made of). But what also makes Lee unique is her success in an industry that has always been dominated by males, and non-Asian males at that. It’s what made her the perfect candidate for the Asian pop culture channel Mnet America’s new web reality series, Alpha Girls.

Alpha Girls, which premiered in February, follows Lee, Korean artist and illustrator Mina Kwon, Korean American supermodel Soo Joo Park and Filipina American fashion designer Lanie Alabanza-Barcena in a series documenting their journeys in the worlds of art, music and fashion. “I joined [the show] because I loved the idea behind it,” says Lee of her Alpha Girl status. “Alpha Girls shows the rest of America that, hey, Asians can choose careers outside of the medical field, and they can still be successful.”

TOKiMONSTA (Jennifer Lee)

Lee’s segment on Alpha Girls follows her as she takes South Korea by storm, performing in her motherland for the first time. She jets around the country in stylish streetwear and looks completely at ease performing in the middle of jam-packed, ear-numbing clubs. “It was scary because I didn’t know whether Korean audiences would be used to my music,” she says, “but I ended up having a blast. I hope girls can watch this show and see us all doing our thing and know that they can succeed at whatever they want to. I didn’t discover the underground scene until college, and now here I am in Korea playing my own music!”

Catch full webisodes of Alpha Girls on Mnet America’s YouTube channel or at alphagirlstv.com. 

 

–Story by Taylor Weik

This story was originally published in our Summer 2014 issue. Get your copy here

 

An Original Series All About Asian Girls!?

That’s right! Our wishes of seeing more Asian women in the media have been answered. Sure there’s Lucy Liu on Elementary, Brenda Song on Dads and Aubrey Anderson-Emmons on Modern Family, but it’s not very typical to see english-speaking shows focus entirely on Asian women. Mnet has hopes to change that.

Mnet America, the first and leading national television network centered on Asians, is releasing a new original series Alpha Girls. The show, which will debut on February 26 at 8pm ET/PT, follows the lives of successful Asian women and the struggles they have to endure to reach success. And don’t worry, the series also shows all the personal drama we love tuning into.

The premiere season of Alpha Girls follows TOKiMONSTA (DJ/ producer), Mina Kwon (artist, illustrator, graphic designer), Lanie Alabanza-Barcena (founder and lead designer of Hellz Bellz) and Soo Joo Park (fashion model).


TOKiMONSTA (Jennifer Lee)
TOKiMONSTA (Jennifer Lee)

TOKiMONSTA is a Korean American  electronic music producer, recording artist, and DJ. She has been ranked LA Weekly’s #1 female DJ in Los Angeles, has two albums released and is currently signed to Ultra Records.


Mina Kwon mina kwon
Mina Kwon is a Korean artist, illustrator and graphic designer known for her distinctive aesthetic and fresh look at modern day Hip Hop and street culture. Currently, she travels internationally to design album covers for Chris Brown, Sean Kingston, Soulja Boy, Swizz Beats and other big names.

 

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Soo Joo Park
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Soo Joo Park is a force to be reckoned with on the fashion runway. Her resume includes top names like Tom Ford, Karl Lagerfeld, Roberto Cavalli, Emporio Armani, Ter Et Bantine, Osklen, Alexis Mabille, Vivienne Westwood.

 


Lanie Alabanza-Barcena 
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In 2005, Lanie Alabanza-Barcena launched her own clothing line called Hellz Bellz. Based in Los Angeles, Lanie’s company has expanded, gained popularity and has collaborated with names such as Stussy, Vans, Nooka, Reebok, Sanrio Japan and G-Shock.


 

New episodes of Alpha Girls will air weekly on Wednesdays on Mnet America over eight episodes. The series will also be available online through www.mnetamerica.com and Mnet America’s YouTube channel www.youtube.com/mnetamerica.  More information on the show can be found at www.alphagirlstv.com.