Okay, technically you won’t be able to see our Audrey Cover Girl out on the actual field, but you will be able to see Mindy Kaling in a Super Bowl commercial for Nationwide Insurance. Last year’s Super Bowl drew 111.5 million viewers and the price for a 30 second Super Bowl commercial is at least 4 million. So yes, Mindy Kaling’s commercial is a huge deal. Ironically enough, the commercial seems to revolve around Mindy Kaling turning invisible.
How does this relates to Nationwide Insurance? We are not sure. While we are tempted to write to Nationwide Insurance with our theories (is this a commentary on Asians being the invisible minority or are we overthinking it?), it may be better to ask Mindy herself.
“My writers and I had so much fun brainstorming ideas for this ad because it was all about wish fulfillment,” Kaling told AdWeek. “For instance, I have always wanted to walk through a car wash, and then I got to do it for the ad! In this ad I was able to have fun fantasizing about all the ridiculous stuff you would do if you were invisible…and mischievous.”
Outside of Super Bowl commercials, Mindy remains plenty visible. The Mindy Project is still going strong at it’s third season. Ugly Betty‘s Vanessa Williams will be a guest star on an upcoming episode and Mindy Kaling is nominated for Best Actress in a Comedy Series at the NAACP Awards. Mindy will also be starring in Pixar’s upcoming movie Inside Out in July and her second book Why Not Me is tentatively scheduled for a September release.
#INVISIBLEMINDY may be the hashtag Nationwide Insurance chose but maybe a more accurate hashtag would be #2015THEYEAROFMINDY.
I know what you’re all thinking right now: Not again. Not another instance of Americans showing their true –– and ignorant –– colors over social media for everyone to see. But yes, just as with the number of people who expressed their anger over the crowning of our first Indian American Miss America, Nina Davuluri, with tweets calling her a “terrorist,” so have SuperBowl viewers flocked to Twitter and Facebook to defend everything they believe to be “American.”
During the NFL SuperBowl, Coca-Cola aired a one-minute advertisement titled “It’s Beautiful,” which featured people of different cultures engaged in activities like dancing and watching movies, while “America the Beautiful” was sung in seven different languages. Coca-Cola posted a link to its Twitter with the caption “The only thing more beautiful than this country are the people who live here.”
Many people have praised the commercial for highlighting America’s diversity, but countless others have criticized it for not patriotic enough, because “in America, we speak English.”
Miss Kansas had a few things to say herself.
Watch the originally-aired SuperBowl commercial below.
As fans celebrated the kickoff of the 2013-14 football season this past Sunday, they had another reason for excitement: The NFL announced that Bruno Mars would perform during the halftime show at Super Bowl XLVIII, which will be held at MetLife Stadium in East Rutherford, N.J., on Sunday, February 2, 2014.
It’s a coup for the singer/songwriter who will be performing at one of the most highly anticipated and most-watched musical events of the year. According to the NFL, more than 110.5 million viewers in the U.S. watched last year’s show, where Beyonce wowed audiences with hits like “Single Ladies” and “Halo,” as well as a special reunion with Destiny’s Child in a rousing rendition of “Crazy in Love.” Like Beyonce, Bruno Mars is such a showman, we have no doubt we’ll be equally wowed.
Audrey Magazine is an award-winning national publication that covers the Asian experience from the perspective of Asian American women. Audrey covers the latest talent and trends in entertainment, fashion, beauty and lifestyle.