We already know Summer 2012 began months ago, but L.A. Fashion Weekend’s kickoff event made it feel as if the summer began Thursday, June 28 right at The Standard Hotel in Hollywood. Hair experts Wella Professionals presented Fashion Splash, an “intimate” swimsuit fashion show, right at The Standard’s pool. The runway served as a platform to three swimwear lines: Eclat Swimwear, Culture Swimwear, and Maui and Sons. While The Standard’s very L.A. décor of white leather sofas and palm tree leaves growing out of white marbles was the perfect backdrop for a swimsuit fashion show, it was the beautiful, tan guests; fruity cocktails; and the big, poolside umbrellas that made it feel like it was first day of summer.
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