tokidoki's milk-stealing "Moofia."
The kooky world of tokidoki.
I know, I know. No matter how “Asian” tokidoki looks, the designer behind the adorably wicked characters is Italian and there is no other Asian connection other than its obvious inspiration from Japanese pop art. We discovered that in the early days of Audrey when we went to a press preview and saw the characters and got excited, thinking it was a new Asian brand or line or designer that we could feature. Nope. Simon Legno, the creator, other than his passion for Japanese culture, has no discernible Asian connection that would allow us to finagle the brand into the magazine.
A colorful look from Tokidoki's exclusive new makeup line at Sephora.
But that doesn’t stop me from loving the line. And besides, what is “Asian” anyway? I think something like tokidoki that perpetuates and mainstreams a visibly “Asian” aesthetic is all good.
Now that I have that out of the way, I can just show you the adorableness that is tokidoki’s exclusive new line at Sephora. So, so, so cute, with its ever-present wicked bent. Kawaii for adults. Get it just so you can look at it on your vanity.
The line includes everything from brightly hued eye and lip makeup to character-splashed makeup tools like the all-important kabuki brush. One of my favorites is the tokidoki Perfetto Eyeliner ($16). It’s a chisel-tipped pen liner, which is incredibly easy to use, and it comes in so many cool colors. Don’t limit yourself to your eyes — get creative with the eight bold shades to draw anywhere, anytime.
tokidoki Perfetto Eyeliners.
I like the tokidoki Fantastico Lip Stain ($15) as well — it’s also got that marker pen applicator that makes you feel like you’re literally painting on a canvas.
tokidoki Cromatico Eyeshadow Palette in Diamante. How adorable is the little phone charm that comes with it?!?
Other goodies include:
* tokidoki Cromatico Eyeshadow, either in their signature tokidoki heart and crossbones packaging ($15), or an illustration-filled quad set ($25).
tokidoki Luminosa Powder.
*tokidoki Luminosa Powder ($22) for a luminescent, radiant glow.
* tokidoki Inferno Bronzer ($22) for a hint of warmth, and it’s good for your skin, too, with its rice lipids and vitamin B.
* tokidoki Cactus Pup Buffers ($8) are three little friends you can take anywhere with you for a quick nail buffing. But with mascots this cute, they’ll just add pizazz hanging from your keychain or bag.
tokidoki Cactus Pup Buffers.
* tokidoki cystal embellished key chains ($16) … just because.
tokidoki "Melodia" key chain.
DETAILS The new tokidoki collection is available exclusively at Sephora stores. 877-Sephora, Sephora.com.
Photos courtesy of Sephora.
tokidoki "'Till Death Do Us Part" characters.
tokidoki's sweet and prickly "SANDy" and her "Cactus Friends."
