On September 13, Amsterdam hosted its first ever Vogue Fashion’s Night Out. Fashionistas from across the Netherlands and beyond gathered at De Bijenkorf and P.C. Hooftstraat for cocktails, goodie bags, and of course, shameless shopping.
Amsterdam is known for a number of things, mainly marijuana and prostitution. Little do people know that the city has a bustling design and fashion industry as well. Vogue Nederland launched earlier this year, becoming the nineteenth and newest addition to the brand’s global empire. Editor-in-Chief Karin Swerink inaugurated FNO Amsterdam at De Bijenkorf, the premiere department store of the Netherlands, with Dutch supermodels Ymre Stiekema and Dewi Driegen at her side. The evening kicked off with a fashion show curated by stylist and fashion editor Saskia van Langevelde. Celebrity Dutch designers Bibi van der Velden, JANTAMINIAU, Iris van Herpen, Erik Frenken and Marga Weimans all made guest appearances at De Bijenkorf as well.
The party continued at P.C. Hooftstraat, the “Fifth Avenue” of Amsterdam. Located outside of the city center, shoppers were transported by the latest models of Mercedes Benz and replicas of the iconic yellow New York City taxi. The highlight of the night was a meet and greet with Amsterdam-based designers Viktor & Rolf who posed for photos in a larger-than-life Vogue Magazine backdrop.
And what would FNO be without some freebies? I couldn’t resist getting my make up done at the Dior counter in De Bijenkorf. With a 40 euro purchase, I received free rhinestone false lashes which I received compliments on all night long. I also snagged free Dior eye cream, Boss by Hugo Boss perfume, and a Jimmy Choo compact mirror, not to mention lots of tasty cocktails and hors d’oeuvres. Amsterdam’s debut Fashion’s Night Out closed on a sweet note with a performance by Belgian singing sensation Selah Sue.
