The guys behind My Ninja!, Korean Americans Peter Rocks and Sam Hong, are all about a positive message, and that message is this: “We love. We live. We balance. We forgive. Repeat.”

My Ninja! "Crazy.Sexy.Cool" tee.

Founder and creative director Rocks glommed onto the name while touring the U.S. as a musician a few years back. “As the only Asian on tour, people began to call me ‘My Ninja!’” he says, as a play on “my n****.” And it stuck. Rocks decided to take a negative stereotype and turn it into something positive.

Rocks started My Ninja! clothing in 2008, not as a shirt, design or a concept, he says, but a statement on how people can relate to each other in the constant cultural blend that is our generation. With bold, minimal graphics like “My Ninja!” and “Ninjette” splashed across cut-off tees, My Ninja! clothing is reminiscent of the ’80s Frankie Goes to Hollywood “Relax” tees, with a hearty dose of what Rocks calls ’80s Benetton-meets-streetwear.

So join the conversation with My Ninja!’s Crazy.Sexy.Cool tee. Like their message, it’s simple and to the point. Just don’t forget to repeat.

The guys behind My Ninja!, Korean Americans Peter Rocks and Sam Hong, are all about a positive message, and that message is this: “We love. We live. We balance. We forgive. Repeat.”

Founder and creative director Rocks glommed onto the name while touring the U.S. as a musician a few years back. “As the only Asian on tour, people began to call me ‘My Ninja!’” he says, as a play on “my n****.” And it stuck. Rocks decided to take a negative stereotype and turn it into something positive.

Rocks started My Ninja! clothing in 2008, not as a shirt, design or a concept, he says, but a statement on how people can relate to each other in the constant cultural blend that is our generation. With bold, minimal graphics like “My Ninja!” and “Ninjette” splashed across cut-off tees, My Ninja! clothing is reminiscent of the ’80s Frankie Goes to Hollywood “Relax” tees, with a hearty dose of what Rocks calls ’80s Benetton-meets-streetwear.

So join the conversation with My Ninja!’s Crazy.Sexy.Cool tee. Like their message, it’s simple and to the point. Just don’t forget to repeat.

My Ninja! "Crazy.Sexy.Cool" tee.