THE NORTH FACE Store in Korea Pranks Customers, Ad Goes Viral

 

The American outdoor product company The North Face, Inc. was initially designed for outdoor sporting goods. Their products deliver both functionality and style. However, for South Koreans, it means something else.

The North Face has gained wide-spread popularity among South Korean students, and is even seen as a fashionable “uniform.” Specific types of jackets, mainly the “puff jacket” and the “rain jacket,” are known to be the most popular designs that South Korean students purchase.

Unfortunately, all this popularity has also attracted negative attention as well. Students have found that many of them are being judged and stereotyped by their clothing choices. When it comes to The North Face, some student claim that wearing puff jackets makes others believe they are part of a gang.

For the sake of staying away from negative stereotypes, some students have stopped purchasing The North Face jackets. To counter this, the company has had to make some creative moves.

A Korean advertising agency working with The North Face created a prank for customers visiting the company’s pop-up store in South Korea through a promotion called, “Never Stop Exploring.”

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A video of the prank shows customers casually shopping until the employees run out of the store, locking the customer inside. Suddenly, the floor shifts and begins disappearing beneath the customer, leaving them no choice but to use the rock-climbing wall to avoid the fall. The shopper are then told they have 30 seconds to jump and grab a jacket which suddenly dangles from the ceiling.

Not only did The North Face raise the spirits of their customers by making them jump and retrieve a free jacket, the promotion also represents the proper image of the company.

The viral video was published on September 30, 2014 and has over 4,530,000 views.

 

 

–STORY BY MICHELLE KIM

 

 

The World’s Greatest Competitive Eater Pranks Soccer Team

If you don’t know who Takeru Kobayashi is, you may want to change that. After all, this 36-year-old holds an astounding six Guinness World Records. His talent? Competitive eating.

Born in Nagano, Japan, Kobayashi began competitive eating in 2001. During his rookie competition, he broke the record by eating 50 hot dogs in 12 minutes. Kobayashi went on to beat this amount and currently holds the Guinness World Record for 69 hot dogs in 10 minutes.

Of course, Kobayashi isn’t limited to hot dogs. He holds Guinness World records for eating meatballs, Twinkies, hamburgers, pizza and pasta as well.

One may not expect these impressive records from Kobayashi. After all, he stands at 5’8″ and weighs 128 lbs. As skilled as he may be, his frame is awfully deceiving. This may be why the New York Cosmos were unable to recognize the talented competitive eater.

Disguised a waiter at Buffalo Wild Wings, Kobayashi was able to successfully prank Midfielder Peri Marosevic, who was called the team’s biggest eater. Clearly, Marosevic had no idea what he was up against.

Check out the hilarious prank below.

 

 

Jimmy Kimmel Prank Using Peculiar Japanese Phone Device

There’s a new smartphone device from Japan with quite the unexpected ability. A Japanese tech brand named Scentee has released a plug-in accessory which attaches directly to your phone. The device then sprays the fragrance of your choice whenever you receive a message.

Los Angeles Times reports the available scents include  “rose, mint, curry, jasmine, cinnamon roll, lavender, apple, strawberry, ylang-ylang (a fragrant flower), coconut, and if you remember the fried corn soup fritters at KFC Japan from earlier this year, the corn soup scent should come as no surprise. There’s also a limited-edition Korean BBQ collection with two meat scents and baked potato. A bacon scent is in the works.”

The device carries 100 sprays per capsule and can be refilled for $5. Still not convinced? Check out this (slightly strange) commercial that Scentee has released for this product.

Even if this product isn’t on your wishlist, it certainly caught the attention of Jimmy Kimmel. After learning about this device, Jimmy Kimmel got a new idea for his “Lie Witness News” Prank series.

Kimmel got a crew to go out with a fake Scentee product and interviewed unsuspecting pedestrians. The crew told them that the phone device was capable of smelling like anything they wanted. Of course, the fake device wasn’t actually working, but that didn’t stop the pedestrians from showing their amazement. Watch the hilarious reactions below.