Men Get A Taste Of Their Own Medicine In This Powerful Indian Ad

Many women have experienced the uncomfortable leer of a male stranger. Many of us have had to endure as a stranger inspects our body from top to bottom and we force ourselves not to think about what he’s imagining. We’ve scowled, we’ve yelled, we’ve rolled our eyes, we’ve ignored, we’ve been sarcastic, and we’ve been scared and yet the leering continues. The worst part about all this is just how common this is.

It is no secret that the mistreatment of women is a large and serious issue faced by India. A little over a year ago, the infamous New Delhi Gang Rape horrified the world. A 23-year-old woman was on a private bus when six men, including the driver, beat and raped her.  The woman suffered serious injuries to her abdomen, intestines and genitals due to the assault.

According to Huffington Post, a doctor at Safdarjung Hospital where the woman was being treated claimed, “It appears to be that a rod was inserted into her and it was pulled out with so much force that the act brought out her intestines… That is probably the only thing that explains such severe damage to her intestines.”

Though she survived the attack, the woman died thirteen days later while undergoing emergency treatment. The horrifying case shook the country and widespread protests ensued.

Now, a year later, this ad is released as a reminder the world to not forget that these acts still happen. The video’s description says,

WOMEN EMPOWERMENT” is the need of the hour. On 16th December 2012, the horrific incident of Nirbhaya’s Rape Case not only shattered Nirbhaya’s family but every single Indian. This incident did trigger a sense of solidarity to stand up, fight against and do our best to eradicate such atrocities & gender inequality. At Cinema100, 2013, a WWI Initiative to commemorate the completion of 100 years of Indian Cinema, we commissioned our Alumni Ketan Rana to make an ad on Woman Empowerment. Watch the video & Spread the awareness to Think, Reflect & Act!


According to Jezebel, the lyrics of the song say, “Look how you look when you’re looking at me,” in Hindi. The video shows men getting a taste of their own medicine. Sure enough, they are all equally uncomfortable with being leering at. They are physically forced to look at themselves and reflect on their actions. Watch the powerful ad below.

New Delhi Gang Rape Update: Convicted Men Could be Sentenced to Death

Vinay Sharma, Akshay Thakur, Pawan Gupta and Mukesh Singh were found guilty this past Tuesday in New Delhi, following the death of a 23-year-old female student last December. In a trial that lasted about seven months, the Delhi court found the men guilty of murder, rape and kidnapping. The judge presiding over the cased announced he would hand down the sentence this Friday afternoon.

Prosecutor Dayan Krishnan had requested the death penalty, stating, “There can be nothing more diabolic than a helpless girl put through torture.” On the other hand, the defense attorney for Sharma had requested life imprisonment, saying, “The court must bear in mind that life imprisonment is the rule and the death sentence is the exception.”


Following the death of the student last December, multiple protests sparked across the nation calling for the better treatment of women. This past January, police finally brought charges against five of the accused. A sixth was not included because he was only 17 at the time. After Ram Singh (the driver of the bus) committed suicide in his jail cell on March 11 (although his family believes he was murdered), that brought the number of defendants down to four.

While stricter anti-rape laws have been passed by the Indian government (including the death penalty for repeat offenders), the question is whether such laws will be enforced, and more importantly, how that will affect public opinion. According to CNN, “Death sentences issued by Indian courts have rarely been carried out in the past decade. No state executions took place in the country between 2004 and late 2012, when the last surviving gunman from the 2008 terrorist attacks in Mumbai was hanged.”

If the four men get the death penalty on Friday, will things really begin to change for women in India?