Say goodbye to the usual tissue ads showing sick kids and pink noses. Nepia, a Japanese tissue company, has decided to go a completely different direction with their advertising.
Quite a bit more visually stunning than a child blowing their nose into a tissue, Nepia has opted to use “tissue craft art.” The very skilled hands behind this video uses the soft tissue to form trees, animals and even human beings for their stop-motion video.
Audiences are stunned that material as soft as a tissue could be used for such intricate shapes.
The video shows much appreciation for the trees that the tissues are made from. Because of these sentiments, the ad includes the statement “Great tissue comes from great trees. We thank our forests.”
Watch the ad below as well as the behind-the-scenes footage. You’ll definitely grow an appreciation for all the hard work put into this advertisement.