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Asian Models Galore
Post by Melody • December 08, 2010 • Post a comment

In a previous post, we showed you sneak peeks of model Liu Wen’s next major ad campaign for Estée Lauder. But she’s not the only Asian model who is gracing the pages of top fashion magazines and appearing in major ads lately. It’s exciting to see Asian faces representing huge international brands such as H&M and BCBGeneration, and in magazines like Elle and Vogue. Here is a roundup of some of the latest print work with Asian models, photos courtesy of Asian Models Blog. Let’s celebrate their successes!

Du Juan, Tao Okamoto, Hyun Yi Lee, Hyoni Kang, Liu Wen, Bonnie Chen, So Young Kang and Lily Zhi in editorial for Vogue US, December 2010

Asian Models Vogue US

Vogue, December 2010.

Photographer: Steven Meisel
Stylist: Grace Coddington

A two-page spread of the top East Asian models today, in a re-imagined punk version of Cecil Beaton’s classic 1948 portrait. 

Nanda Hampe for in an ad campaign Banana Republic, Holiday 2010

Nanda Hampe Banana Republic
Photographer: Peggy Sirota
Make-up: Susan Houser

Nanda Hampe is a German-Thai model who is signed to Next models. Some of the other brands she has worked for brands include Alexander McQueen, French Connection, Kenneth Cole, and L’Oreal.

Hyoni Kang on the cover of Nordstrom catalog, November 2010

Hyoni Kang Nordstrom

Hyoni Kang is a Korean fashion model, currently with Ford Models. She is the first East Asian to win the Ford models Supermodel of the World contest in 2008.

Li Ming & Jing Ma in Harper’s Bazaar US story, November 2010

Li Ming, Jing Ma Harper's Bazaar

Story: Suno or Later
Photographer: Sean Cunningham

Li Ming was formerly known as Carolyn Geh and was only recently renamed. She is signed with Women Direct. Jing Ma is currently with Muse.

Lakshmi Menon in editorial for Elle US, December 2010


Photographer: Horst Diekgerdes
Stylist: Brian Mollog
Hair: Teddy Charles
Make-up: Romy Soleimani
Manicurist: Cheryl Bailey

This Indian beauty is with Supreme Management. She has appeared in ad campaigns for Hermes, Max Mara, Givenchy and H&M.

Sun Fei Fei & Du Juan in ad campaign for H&M, Holiday 2010


Sun Fei Fei is both an actress and a model. Her agency is Women Management and she was all over the spring 2011 runways. Du Juan is one of the major Asian models in the industry. She’s walked for prominent designers such as Valentino, Louis Vuitton, Jean-Paul Gaultier, Roberto Cavalli and Chanel. She is currently with IMG Models.

Charlotte Carey in ad campaign for BCBGeneration, Fall/Winter 2010

Charlotte Carey BCBG

Photographer: David Roemer
Stylist: Sally Lyndley
Make-up: Robin Black
Hair: John Ruggiero

Charlotte Carey is Indonesian and English and she is signed to IMG Models.

Asian models may not be as prominent in editorials (yet) but it’s good to see them flaunt those silky black tresses across some of the beautiful holiday ads this season. ‘Tis something to be jolly about, indeed!


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