The summer collection from Rescue Beauty Lounge gets its inspiration from the world of Korean dramas, says Baek, who admits to being a diehard fan of the genre. She started watching the television series Boys Over Flowers a few years ago, as a way to improve her Korean. The plot (“Basically, Gossip Girl for Koreans,” she explains. “I recommend it for first-timers”) pulled her in immediately. Soon enough, she was introducing clients to her new passion. “I got so many beauty editors in New York into it. And they don’t even speak Korean,” she says.
“The spring/summer runways featured the ubiquitous floral print, wearable art from Prada, and even Celine’s minimalist queen Phoebe Philo opting for heavy prints,” says Baek. “So taking a cue from Alexander Wang’s play on dark grays with pastels, nails are all about weighing down and counterbalancing. Go dark with Rescue Beauty Lounge Nail Polish in Stormy, A Lonely House or Small, Dim, Summer Stars.”
“If you’re allergic to the print trend and you want to add little attitude to your usual urban palette of neutrals, black and white, pair it with a surprisingly neutral mustard yellow like Rescue Beauty Lounge Nail Polish in Footpath or the gray-green Mosses Mars,” says Baek.
This story was originally published in our Summer 2014 issue. Get your copy here.