Story by Ruth Kim.
Ladies, ever scroll through Tumblr or Pinterest and see a lip color that you’re just dying to have? Or maybe you accidentally drop your eye shadow case and the palette bursts into a thousand, tiny particles (isn’t that the worst?), and you need a replacement ASAP.
Well, with the Mink printer, these dreams may soon come true.
Grace Choi, a former MBA student at Harvard Business School, is introducing a gadget that may just shake up (and piss off) the makeup industry: a mini 3D inkjet printer that prints real, usable makeup in the comfort of your own home.
Choi, who calls herself a “serial inventor,” debuted a proof-of-concept demo of the Mink printer at a TechCrunch Disrupt conference this week. She launched her presentation with this bold claim: “The makeup industry makes a whole lot of money on a whole lot of bullsh–.”
Summarized by Choi in simple terms, all makeup is made of are cheap raw material substrates that are mixed with varying shades of pigment. Cheaper and more accessible makeup products, sold at a Walmart or CVS, only come in colors that will sell in masses. More unique “niche” shades are sold at exponentially higher prices at Sephora or makeup counters. Who wants to pay that kind of money? “No one, that’s who,” Choi says.
So this is where the Mink 3D printer comes in. The gadget essentially turns the internet into an “endless beauty aisle,” says Choi. From any YouTube channel, Pinterest board or Facebook photo, makeup enthusiasts can select a shade, use a color picker to copy the exact hex code, click print, and voila. But you’ll just have to see it to believe it. Watch Choi’s demo in this video.
When all is said and done, Choi will initially sell the mini printer at the retail price of $300. We’re just simply fascinated at the endless possibilities that technology can offer.
This story was originally published on iamkoream.com.