See that? Doesn’t it look like it’s only two inverted buns with a sliver of ham between two slices of cheese? Well.. that’s because it is two inverted buns with a sliver of ham between two slices of cheese.
Next Friday, McDonald’s Japan will introduce the “McToast” to the public. From the looks of things, McDonalds has run out of ideas.
Although this sandwich looks tragically simple, it may not do so bad. The “McToast” holds quite a bit of resemblance to the French “Le Croque McDo” (picture below) which has done surprisingly well in Europe.
“Le Croque McDo” has done well by focusing on its simplicity. The website openly states that it is merely two slices of melted Swiss cheese, a slice of ham and toasted bread. It then points out, “It does not take more to be good.”
Lets hope the simplicity, or laziness, of the “McToast” thrives just as well.