Can The Korean Matching Trend Work For Couples in America?

 

By now, we all know about the popular Korean trend known as the “couple look.” To achieve the look, a couple coordinates their outfits with the same color, shirt, shoes. They can even go to extreme lengths and match head-to-toe in identical his-and-hers versions of an entire outfit.

Many couples have said they do this in an effort to show affection. Others say it helps as a clear sign for strangers to know they are off the market. Some even claim that they simply do it for fashion since it is so attention grabbing.

Whatever the reason may be, the matching trend has clearly been a hit for Korean couples. So what about American couples? It’s certainly not uncommon to see couples in the same color, but what about entire matching outfits?

Luckily for us, we don’t need to wonder. Refinery21 writer, Connie Wang, decided to go ahead and use this trend for her social experiment to see how it would play out for a couple in America.

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“It’s hard for me to get embarrassed about what I wear,” Wang wrote. “However, upon receiving this assignment to test-run one of the most prevalent fashion trends in Korea, I broke into a cold, miserable sweat. When I told my boyfriend he’d be roped into it, too, he turned a similar shade of gray.”

The couple went through an entire week of matching and documenting their experience. On the first day, they admitted that the process of picking the outfit and getting ready was quite fun, but as soon as they stepped outside, things changed.

“Immediately after we left the apartment, I felt more self-conscious about my outfit than I’ve ever felt in my life,” she recalled. “It was like a joke, and like we were in costume instead of in clothes, and I wanted to hide.”

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The next few days remained uncomfortable for the two. In fact, Wang’s boyfriend had a tendency to keep away from her in public to avoid the discomfort. The couple did prove one thing though. Some Korean couples claim that they matched to make sure others are aware of their taken status. That also seems to be the case in America.

“Note to all women who want to avoid being hit on: Dress up in the exact same outfit as one of your male friends. It’s like wearing a wedding ring on your entire body.”

Eventually the couple became a little bit more accepting of the idea, but “not so bad after all” isn’t exactly the best response you can get. There were various emotions involved. Wang’s boyfriend felt emasculated while Wang herself felt the need to put on lipstick to appear more feminine than the man sitting next to her. Oddly enough, the couple eventually stopped noticing.

“I can’t say I liked it,” Wangs boyfriend said on the very last day of the experiment. “But now I get it.”

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All photos courtesy of Refinery29.

 

Even More Korean Couples With Matching Outfits on Valentine’s Day

Recently, we showed you a very popular trend among couples in Korea. In an effort to publicly show their relationship, many couples will go for the “couple look.” They will match with the same color, shirt, shoes, or even go to extreme lengths and match head-to-toe in identical his-and-hers versions of an entire outfit.

There are many reasons for this phenomenon. Some couples use this as a way of showing affection. Others use it as a clear sign that they are off the market. Some have even reasoned that it makes a big fashion statement because it is so easily noticed.

Whatever the reason may be, matching couple outfits are getting more and more popular everyday. WWD wandered the streets of Seoul on Valentine’s Day to catch a glimpse of the “couple look.”

Sure enough, the matching outfits popped up everywhere during the romantic holiday. One couple argued that they didn’t need Valentine’s Day to be cute with one another. “We dress the same every day,” said Shin Seung-Chul and fiancée, Bae Jung-a.

Check out more couples who decided to flaunt their love for Valentine’s Day:

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Korean Couples Take Matching Outfits to the Next Level

Story by James S. Kim. 

If you’re looking for something other than chocolates and flowers to give to your significant other this Valentine’s Day, take a note from what many young couples are doing in South Korea on a daily basis.

The “couple look,” or publicly advertising a relationship by wearing matching outfits, is quite easy to spot on the streets, beaches and cafes of South Korea. While it can be as simple as a matching T-shirt or shoes, there are couples taking it to the next level, curating entire looks that match from head-to-toe, from jackets and pants to socks and underwear.

The “couple look” culture has understandably spawned a sizable market for specialized retailers, according to AFP. Many online retailers sell couple attire for snowboarding, swimming and running, as well as pajamas and lingerie for the more intimate moments.

There is no substantial data to show how well these businesses are doing, but many young Koreans say donning the couple look is a sweet way of showing affection for one another and even showing off their relationship in public. Married couples have also been getting in on it as a way of reaffirming their love.

Needless to say, things can get complicated if a relationship goes south. Articles of clothing are a bit more permanent than chocolate or flowers, but at least it’s not his-and-hers tattoos.

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This story was originally published in iamkoream.com