Even More Korean Couples With Matching Outfits on Valentine’s Day

Recently, we showed you a very popular trend among couples in Korea. In an effort to publicly show their relationship, many couples will go for the “couple look.” They will match with the same color, shirt, shoes, or even go to extreme lengths and match head-to-toe in identical his-and-hers versions of an entire outfit.

There are many reasons for this phenomenon. Some couples use this as a way of showing affection. Others use it as a clear sign that they are off the market. Some have even reasoned that it makes a big fashion statement because it is so easily noticed.

Whatever the reason may be, matching couple outfits are getting more and more popular everyday. WWD wandered the streets of Seoul on Valentine’s Day to catch a glimpse of the “couple look.”

Sure enough, the matching outfits popped up everywhere during the romantic holiday. One couple argued that they didn’t need Valentine’s Day to be cute with one another. “We dress the same every day,” said Shin Seung-Chul and fiancée, Bae Jung-a.

Check out more couples who decided to flaunt their love for Valentine’s Day:

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Korean Couples Take Matching Outfits to the Next Level

Story by James S. Kim. 

If you’re looking for something other than chocolates and flowers to give to your significant other this Valentine’s Day, take a note from what many young couples are doing in South Korea on a daily basis.

The “couple look,” or publicly advertising a relationship by wearing matching outfits, is quite easy to spot on the streets, beaches and cafes of South Korea. While it can be as simple as a matching T-shirt or shoes, there are couples taking it to the next level, curating entire looks that match from head-to-toe, from jackets and pants to socks and underwear.

The “couple look” culture has understandably spawned a sizable market for specialized retailers, according to AFP. Many online retailers sell couple attire for snowboarding, swimming and running, as well as pajamas and lingerie for the more intimate moments.

There is no substantial data to show how well these businesses are doing, but many young Koreans say donning the couple look is a sweet way of showing affection for one another and even showing off their relationship in public. Married couples have also been getting in on it as a way of reaffirming their love.

Needless to say, things can get complicated if a relationship goes south. Articles of clothing are a bit more permanent than chocolate or flowers, but at least it’s not his-and-hers tattoos.

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This story was originally published in iamkoream.com