Japan Introduces New “Chubby Girl” Idol Group

It’s no secret that Japanese women face quite a bit of pressure when it comes to weight. There are B&Bs where the cost of rent is dependent on the tenant’s weight and apps which verbally abuse women until they lose a few pounds.

Even when Japan tries to be more accepting of heavier women with terms like “marshmallow girls,” many of these actions cause unintended harm. For instance, a morning television show claimed it was perfectly acceptable for women to be heavy, but there are “right and wrong ways to be a fat girl.”

So when the Japanese entertainment company, AVEX, revealed that they were joining forces with fashion magazine CanCam to create J-Pop’s first official “fat” idol group, we were all taken aback with the news.

As RocketNews24 points out, “In Japan, being an idol is serious business. Getting caught in anything that has the potential of crushing a fan’s dreams could easily result in the idol getting fired. Simple things that common people partake in without as much as a blink of an eye, such as dating, smoking, or even putting on weight, are huge taboos for many members of Japanese idol groups.”

Clearly, Japan is trying to break away from their conventional image of a J-Pop idol. Asian Junkie believes that with the recent fad of “marshmallow girls,” it was only a matter of time that the pop industry would get in on the trend.

Auditions began August of last year. Out of  3,500 applicants, ten girls have finally been chosen to be part of the new J-Pop idol group, Chubbiness.

Rather than focus on being slim, the girls are encouraged to maintain their figure. To emphasize that they are proud of their weight, each member has revealed their favorite part of their body.

The big question is whether or not these girls are actually chubby. To many of us, most of the members of Chubbiness aren’t actually very round at all. In fact, many fall under the average weight category, but apparently these girls are no where near the thin figures of typical Japanese idols.

Check out their official website here.

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Japan Introduces Term “Marshmallow Girls” To Combat Fat-Shaming

It’s no secret that the pressure to be thin is one faced by many woman. A simple flip through your average Vogue is enough to get the point across: society tells us skinny is pretty and fat is not.

Even worse, any woman in Japan will tell you that their pressure is far greater. Apparently a chubby figure (much smaller than what we consider obese here in the U.S.) is not acceptable.

As a result, some in Japan have tried to counter this perception of chubby girls. A magazine called La Farfa was created and features only plus-sized women. It is an effort to show Japan and the world that plus-sized girls are beautiful as well.

Recently, the magazine called one of its models, Goto Seina, a “marshmallow girl.” The magazine has since been advocating for the term and claims that it hopes the nickname will change the general perspective on chubby girls.

The aim of the new nickname is to associate chubbiness with cuteness instead of the negative connotations of a nickname like “fatty.”

While the new term inches its way towards viral popularity, netizens seem torn on the issue. Some claim that the term is much more user-friendly and “you’re a marshmallow girl” creates a much cuter image than harsh terms like “you’re a fatty” or “you’re a pig.”

Others claim that its association to food is problematic. One commented on JapanCrush.com, “How about just calling them “pizza girls”?”

Some netizens want nothing to do with the confusing issue and refuse to recognize the issue at all. They simply say women should just lose weight and that’s that.

Let us know what you think. Will “marshmallow girls” be a productive method of combating fat-shaming?

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