Manna Kadar Cosmetics was the exclusive make-up sponsor of the 2013 LA Fashion week providing make-up for the runway shows last month. While some might think this was a daunting task (handling every show!), Manna of Manna Kadar Cosmetics takes it all in stride. This could be because of the long-wearing make-up she designed for the everyday woman. Says Manna, “The premise for the line is [that] all the items are long-wearing, double duty so once you put the make-up on, it doesn’t move, it doesn’t smudge.”
Manna got her foot in the beauty industry door at an early age as she owned seven cosmetic stores by the time she was twenty-two while attending USC. Operating cosmetics stores was the best hands-on training for her as she was able to truly test every product constructing her own analysis on what product performed well and what product didn’t. She would go on to take some time off and venture into the financial world as a banker for seven years. But her passion for beauty consumed her and she jumped right back in, acquiring a few more salons and spas. What did she gain overall from this experience? “I kind of learned both sides of the business…the combination of the two is what led to creating Manna Kadar Cosmetics,” says Manna.
AUDREY caught up with a busy Manna in between one of many shows during Fashion Week and we got the lowdown on her collaborative working process with fashion designers, one of her key products and how to achieve beauty “fabulousness” in a mere seven minutes.