Some of Japan’s cutest characters come from the popular and beloved company, Sanrio, which was founded in 1960. In fact, Sanrio’s most popular face, Hello Kitty, has become one of the most successful marketing brands in the world. Walk into any Sanrio store and you can purchase nearly anything Hello Kitty-inspired. You can get Hello Kitty pencils, bags, toasters, bathroom appliances and even laundry baskets.
So it’s no secret that Sanrio has done incredible work to globally market their main character Hello Kitty, but in Japan itself, you can see even stronger efforts to market some of the other 400 characters in the Sanrio family.
One method is through pop-up cafes. In Japan, a number of restaurants and cafes utilize a theme for their food and products. These items are limited edition and fans rush into the pop-up cafes to purchase the items before time runs out.
Last year in October, a My Melody pop-up cafe appeared in Tokyo. The adorable and pink products were an instant success. Sanrio is taking over a pop-up cafe once again. This time, the cafe is based on Kiki and Lala who are more commonly referred to as the Little Twin Stars. Kiki and Lala were introduced in 1975 and the angel-like characters have had quite a large fan base.
Now their fans can enjoy pink and blue hamburgers, star-shaped pancakes and even the Little Twin Stars’ faces on top of a cup of coffee. Clearly, it’s all too cute to miss. If you happen to be in Tokyo, be sure to check it out! The Cafe will be themed Little Twin Stars until the end of May. Find out more information below:
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