It’s no secret that the pressure to be thin is one faced by many woman. A simple flip through your average Vogue is enough to get the point across: society tells us skinny is pretty and fat is not.
Even worse, any woman in Japan will tell you that their pressure is far greater. Apparently a chubby figure (much smaller than what we consider obese here in the U.S.) is not acceptable.
As a result, some in Japan have tried to counter this perception of chubby girls. A magazine called La Farfa was created and features only plus-sized women. It is an effort to show Japan and the world that plus-sized girls are beautiful as well.
Recently, the magazine called one of its models, Goto Seina, a “marshmallow girl.” The magazine has since been advocating for the term and claims that it hopes the nickname will change the general perspective on chubby girls.
The aim of the new nickname is to associate chubbiness with cuteness instead of the negative connotations of a nickname like “fatty.”
While the new term inches its way towards viral popularity, netizens seem torn on the issue. Some claim that the term is much more user-friendly and “you’re a marshmallow girl” creates a much cuter image than harsh terms like “you’re a fatty” or “you’re a pig.”
Others claim that its association to food is problematic. One commented on JapanCrush.com, “How about just calling them “pizza girls”?”
Some netizens want nothing to do with the confusing issue and refuse to recognize the issue at all. They simply say women should just lose weight and that’s that.
Let us know what you think. Will “marshmallow girls” be a productive method of combating fat-shaming?