Seoul Fashion Week: Street Style

 

Seoul Fashion Week continues its progression of non-stop runway shows and exhibitions, but a runway isn’t the only place to get some fashion inspiration in Seoul. Simply step outside and there’s interesting styles to be seen all around. A look at two of our favorite street fashion photographer blogs reveal what is favored by attendees of the six day event. Winter is quickly approaching and these fashionable individuals know how to stay warm while still looking amazing.

Layering numerous tops and sweaters under oversized coats seem to be loved by all for fighting off the chilly fall days. We still see the trend of pairing skirts and dresses with warm tops, but as always, people have their own way of presenting individual tastes and styling options, some even doubled up their outerwear. There is definitely a preferred color choice by SFW’s attendees, and black seems to be it. From black on black outfits to black pieces with pops of color, nearly every street style contained the dark hue.

Another major street trend appears to be leather. Leather and mixed-media garments and accessories have been favored for quite awhile, and continually make revamped appearances throughout fashion history. Seoul city dwellers provide an ample amount of inspiration for wearing leather, and even how to soften up the tough style with flowing blouses, subtle prints and casual wear.

Below are a few of our favorite street looks from Seoul Fashion Week.

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Image Courtesy of Iamalexfinch.net

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Image Courtesy Of Iamalexfinch.net

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Image Courtesy Of Iamalexfinch.net

 

 

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Image Courtesy of Imtedlike.com

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Image Courtesy of Iamalexfinch.net

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Image Courtesy of Iamalexfinch.net

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Image Courtesy of Iamalexfinch.net

 

–STORY BY MIN A. LEE
Feature Image Courtesy of Imtedlike.com

THE NORTH FACE Store in Korea Pranks Customers, Ad Goes Viral

 

The American outdoor product company The North Face, Inc. was initially designed for outdoor sporting goods. Their products deliver both functionality and style. However, for South Koreans, it means something else.

The North Face has gained wide-spread popularity among South Korean students, and is even seen as a fashionable “uniform.” Specific types of jackets, mainly the “puff jacket” and the “rain jacket,” are known to be the most popular designs that South Korean students purchase.

Unfortunately, all this popularity has also attracted negative attention as well. Students have found that many of them are being judged and stereotyped by their clothing choices. When it comes to The North Face, some student claim that wearing puff jackets makes others believe they are part of a gang.

For the sake of staying away from negative stereotypes, some students have stopped purchasing The North Face jackets. To counter this, the company has had to make some creative moves.

A Korean advertising agency working with The North Face created a prank for customers visiting the company’s pop-up store in South Korea through a promotion called, “Never Stop Exploring.”

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A video of the prank shows customers casually shopping until the employees run out of the store, locking the customer inside. Suddenly, the floor shifts and begins disappearing beneath the customer, leaving them no choice but to use the rock-climbing wall to avoid the fall. The shopper are then told they have 30 seconds to jump and grab a jacket which suddenly dangles from the ceiling.

Not only did The North Face raise the spirits of their customers by making them jump and retrieve a free jacket, the promotion also represents the proper image of the company.

The viral video was published on September 30, 2014 and has over 4,530,000 views.

 

 

–STORY BY MICHELLE KIM

 

 

How School Lunch in America Compares to Japan, Philippines, India and Korea

 

Yesterday, Buzzfeed released a video called “School Lunches Around The World” which (as the title suggests) shows the average school lunch of children from various countries.  Most interesting of all was the difference in size, nutritional value and of course, content.

Screen Shot 2014-10-08 at 4.25.31 PMAccording to the video, a typical school lunch in the United States consists of a peanut butter and jelly sandwich, some chips, a Go-gurt, an apple and some milk. Although many comments argued that a more typical American school lunch consists of a slice of pizza instead of a PB&J, we have to admit that this combination pretty much hits the mark when it comes to average lunches.

 

But does the video accurately show the average school lunch in Asian countries?

 

  Screen Shot 2014-10-08 at 4.37.59 PMAlthough the image shows Japan’s lunch consisting of rice, mackerel and pickled spinach, it’s safe to assume that the vegetables and fish can be substituted with other ingredients. The main essence of a Japanese lunch is clear: food is made from scratch and made to be healthy. In fact, Japan’s child obesity rate, which is always among the world’s lowest, has declined for each of the past six years.        

 

Screen Shot 2014-10-08 at 4.49.14 PMFor the Philippines, the video shows rice and lechon kawali (pork) on a banana leaf rather than a plate. Admittedly, the banana leaf gave quite a few people a chuckle. Viewers recognized this as the tradition in many rural areas of the Philippines. The main issue some had with this image is that it did not feature seafood, a staple of Philippine cuisine. That aside, this simple combination is more than common. Unfortunately, a diet rich in meats like Lechon may be the reason for high rates of hypertension.          

 

 

Screen Shot 2014-10-08 at 5.13.50 PMIndia’s school lunch consists of rice and saag paneer (a classic Indian dish consisting of cooked spinach and fried paneer cheese with thickened cream or coconut milk) and dal makhani (another Indian staple consisting of whole black lentil and red kidney beans). The meal has become an average school lunch thanks to a massive school feeding program which aims to improve nutritional levels among children.          

 

 

  Screen Shot 2014-10-09 at 1.55.19 PM Korea’s average school lunch consists of purple rice, soup, kimchi, radish and bulgogi (grilled, marinated beef). While some viewers commented that this plate is inaccurate because it should be flipped to have the rice closer to us, we can go ahead and agree with the plate. Anyone who has dined at a Korean restaurant is accustomed to the colorful meal and the numerous side dishes.  

As viewers watched this video, they couldn’t help but notice that the American meal lacked vegetables and more importantly, it contained quite a large amount of processed and sugary foods. Many have linked this to the high obesity rates in the U.S. which have more than doubled in adults and children since the 1970’s.    

 

Check out more school lunches with the complete video below.

Asia Street Style: Korea’s Fall Trends

 

Fall is settling into Korea and what’s currently trending in Seoul is becoming more evident on street style blogs. Holding on to summer a little more, skirts and dresses continue to pop up in the mix, but now paired with long sleeves and thicker fabrics. Even though it tends to stay decently warm year-round here in Southern California, shorter lengths and warmer tops are perfect for the approaching winter months. Still enamored with sporty, urban styles, you’ll see lots of sneakers and American streetwear brands being worn by South Koreans. They always show a significant amount of diversity within a single trend, which is great for all the individual personalities that exist when it comes to wardrobe preferences.

Check out the more sportier take on this fall’s early trend. Take a cue from these young women and amp up your skirts and dresses with graphic prints, a cool bomber jacket or a great pair of sneakers. The best part? You’ll still look effortlessly stylish, but remain comfortable the entire day.

Photos Courtesy of Sinsuji.tumblr.com and Imtedlike.com

Images Courtesy of Sinsuji.tumblr.com and Imtedlike.com

Image Courtesy of Sinsuji.tumblr.com

Image Courtesy of Sinsuji.tumblr.com

Image Courtesy of Iamalexfinch.net

Image Courtesy of Iamalexfinch.net

 

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Not into the sporty trend? We’ve got you covered with a splash of feminine floral prints and a clean, minimalist option to inspire those that prefer more simple styling.

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Image Courtesy of Instagram.com/streetper

Instagram.com/Imtedlike

Instagram.com/Imtedlike

 

–STORY BY MIN A. LEE

 

 


 

Study Shows South Koreans Consume More Coffee Than White Rice

 

South Koreans now drink more coffee than they eat their staple food rice, according to a survey conducted by the Korea Centers for Disease Control of 3,805 adults, according to The Chosun Ilbo.

According to the 2013 survey, the average Korean drinks coffee 12.3 times per week, followed by eating kimchi 11.8 times, multigrain rice 9.5 times, and white rice seven times per week.

The proportion of rice in Koreans’ daily diet has steadily declined over the past decade whereas coffee-related calorie intake has quadrupled due to the amount of artificial sweeteners in coffee, reported The Korea Herald.

Over the past few years, coffee culture has been going strong in South Korea. Earlier this year, Seoul was named as the city with the most Starbucks locations, beating New York City and Los Angeles. In addition, it was reported last month that Starbucks in Korea costs twice as much as it does in the U.S.

 

–STORY BY REERA YOO 
Image courtesy of The Korea Herald
This story was originally published on iamkoream.com 

 

 

Get To Know Korean Model Jang Yoon-Ju

 

Korean model Jang Yoon-Ju, known for her god gifted body and unique face, is not only one skilled and confident model, she’s also been active within the media. Jang has taken part in movies, music albums and videos and even tried her hands in books. Though she was already a well-known model, she regained the spotlight earlier this year when she was virtually married to Noh Hong-Chul on a Korean television entertainment program, Infinite Challenge.

Though Jang’s body is the subject of admiration today, it used to be a disgrace to her during her childhood. As a kid, Jang was teased by her peers for her height and skinny body, but her middle school math teacher, who saw Jang’s potential in the modeling industry, told Jang that her long legs and beautiful Asian facial features will make her an outstanding candidate as a model. Since then, her classmates started calling her a “model.”

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Photo courtesy of http://blog.naver.com/9348474/60170274147

In 1997, Jang made her debut in the Seoul Fashion Artists Association (SFAA) collection and made her first appearance on the runway. At that time, the fashion industry was alternating into a new paradigm called “orientalism” and shifted its focus more towards Asian models. Of course, all eyes were on Jang.

Since then, Jang advanced her modeling career in many ways. She also experienced countless failures along the way, but the process enabled her to understand her identity and grow as a model.

Today, Jang is the host for Korea’s Next Top Model as well as the DJ for her own radio program, Rooftop Radio. Clearly, she’s not the average model and there’s no single way to define her.

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–STORY BY MICHELLE KIM

Top 3 Lipsticks Made Famous by K-Dramas

 

Korean actress Jun Ji Hyun’s lipstick color made a huge hit during the Korean drama My Love From Another Star. But the Korean wave didn’t simply end there. Other lip trends, including the most recent ombre lips, were commonly spotted on K-Pop Stars and K-Drama actresses, which later brought wide interest even within American media.

There are countless make up trends that trace back to K-Dramas, but today, we’re focusing on three of the latest and most popular Korean dramas as well as the actresses’ iconic lipstick colors that you should get your hands on.

 


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1. Kong Hyo-Jin from It’s Okay, That’s Love

Whatever Kong Hyo-Jin brings to the TV screen is the next trend. Known for her laid-back yet unique sense of style, Kong has earned reputation as one of the most stylish celebrities in Korea. Of course, we can’t miss the lipstick she wears in the K-drama It’s Okay, That’s Love.

For those who love orange hues like Kong should try the Armani Lip Maestro in 300 to get that extra vivid and sweet look.

 

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2. Lee Yoo-Ri from Jang Bo-Ri Is Here!

Though Lee Yoo-Ri acts as the villain in the drama Jang Bo-Ri Is Here!, you can’t help but be a fan of her makeup on set. Most often talked about is Lee’s bold lip color in the drama, which is more powerful and rich than any red lipstick you might have ever seen.

The ‘limited-edition’ Seatree-Art Matt Kiss Lipstick: 03 Gorgeous Red is the answer to your curiosity and has quite the power of bringing out a soft, velvety richness appearance on the lips.

 


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3. Han Yeo-Reum from Discovery of Romance

The makeup worn by Han Yeo-Reun from Discovery of Romance is known for bringing back the man that broke your heart. What makes her makeup look different from other actresses is that she looks extremely natural. Of course, the lipstick takes a huge role in creating that look.

The Dior Rouge Baume #688 Diorette is the lipstick that makes Han’s skin look even brighter and softer than before. A touch of the lipstick will make your lips appear as if you put tinted lip balm, and two to three touches will bring out the actual rich color.

 

–STORY BY MICHELLE KIM

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Son Sings His Heart Out For Deaf Parents Who Both Have Cancer

When asked by the judges of Superstar K6 for his reason behind auditioning, contestant Kim Jung Hoon could hardly hold back tears as he revealed a heartbreaking story about his family.

“Both of my parents are deaf,” Kim said in his pre-audition interview. He added that both of his parents lost their hearing during early childhood and currently have cancer: his mother suffering from thyroid cancer and his father from colorectal cancer.

“It felt like the world was falling apart,” he said.

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Despite their disabilities, Kim’s parents came to the audition to show full support for their son.

“When we see our son, even though we can’t hear him sing, we believe that he can succeed,” Kim’s father said through sign language. His wife agreed, saying that they believe in their son whether he sings well or poorly.

Once Kim took the stage, he proved that he could sing not only beautifully but also with powerful emotion. His rendition of Lee Sun-hee’s “Fate” moved some of the judges to tears.

Watch his performance below:

–Story by Reera Yoo

This story was originally published on iamkoream.com.

Dethroned Myanmar Beauty Queen Refuses to Return Tiara Until Pageant Apologizes

Last week, Miss Asia Pacific World dethroned Myanmar’s first international beauty Queen, May Myat Noe, for alleged dishonesty and accused her of absconding with a $100,000 tiara and free breast implants.

Noe lashed back in a press conference held in Yangon on Tuesday.

“I’m not even proud of this crown,” She said after opening a blue jewelry box and setting the tiara on the table, “I don’t want a crown from an organization with such a bad reputation.”

Photo Credit: Soe Zeya Tun of Reuters

Photo Credit: Soe Zeya Tun of Reuters

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Noe said the South Korea-based pageant lied about her age, stating that she was 18 instead of 16. According to the pageant’s official website, the minimum required age to enter the contest is 18, but despite this restriction, May Myat Noe was somehow still allowed to compete.

She also denied accepting breast implants as claimed by David Kim, director of media for Miss Asia Pacific World. Kim had claimed that the $10,000 tab for the surgery was picked up by sponsors in order to enhance the teen beauty queen’s budding singing career.

“I was put under duress to undergo head-to-toe cosmetic surgery, which I refused… I didn’t have breast implants, but I don’t want to go into any details to preserve my dignity,” Noe said.

Photo Credit: Soe Zeya Tun of Reuters

Photo Credit: Soe Zeya Tun of Reuters

 

She also said she boarded a plane back to her home country before getting word of her dethronement and did not intend to steal the crown. However, now that the Swarovski tiara is in her possession, Noe refuses to return it without a “sorry.”

I will return the crown only when they apologize to Myanmar, for the dignity of our country,” she said.

Among other allegations, May Myat Noe said the organizers asked her to escort business tycoons “whenever they required” her company in order to generate funds to produce her music album.

Y.C. Choi, the president and founder of Miss Asia Pacific World, denied these claims and told AFP that the organization had photographic evidence of Noe on an operating table for the breast implant operation.

“She has been lying. She also lied at today’s news conference. She must return the crown,” Choi said, adding that his organization is ready to consider a lawsuit if Noe “refuses to cooperate.”

When The Korea Observer asked Choi what drove him to dethrone Noe as Miss Asia Pacific World 2014, he argued that Noe disgraced the organization by borrowing money from a nurse to buy $18 bras after breast implants, complaining about not having schedules sent to her in advance, and her unwillingness to pay extra expenses incurred during her mother’s extended stay.

This is not the first time Miss Asia Pacific World had a controversy.

In 2011, Amy Willerton, a contestant from Wales, alleged that the contest had been fixed after the contestant representing Venezuela was apparently named runner-up of the talent round before she even competed.

During the pageant’s four-year history, there were also other contestants who accused the officials of asking the women for sex in exchange for better rankings in the pageant.

– STORY BY REERA YOO

This story was originally published on iamkoream.com 

Photos via NY Daily News

MUST SEE: Filipino Girl Group Perform Breathtaking “Let it Go” Cover on Korean Show

 

I know, I know. You’re tired of “Let it Go” covers and I don’t blame you. In fact, when this video popped up on my newsfeed, I let out an exasperated sigh with an eye roll on the side. Again? 

But what stopped me from scrolling on was the incredible amount of attention this video was receiving. Koreaboo, a K-Pop entertainment website, posted the video on their Facebook and within 4 hours, the video gained a incredible 30,000 likes and nearly 20,000 shares.  Clearly, there was something different about this cover.

As it turns out, the video features four Pinays who were on Superstar K, a South Korean television talent show series. Trust me when I say this cover blew me away, and I’ve seen quite a handful of “Let it Go” covers.

Go ahead and check it out for yourself. I promise, it’s worth it.

 

Not tired of the Frozen mania? Check out some of our favorite Youtube Covers of “Let it Go” featuring Asian artists!