The Lipstick That Sold Out Worldwide Thanks To K-Drama ‘My Love’ Is FINALLY Back

 

Hallyu stops for no one. Also known as the “Korean Wave,” Hallyu — that sweeping flood of catchy K-pop bands and heart-wrenching Korean dramas — has left a crazed world in its wake, leaving a multitude of screaming fans incoherently babbling through tears as their favorite star graces the stage.

Needless to say, Hallyu is a bit overwhelming, and its influence, mind-boggling. You might be familiar with a recent example of the mania — the worldwide shortage of one lipstick color that went viral. Now you may be wondering how a lipstick could possibly get so popular. Apparently, all it took was a rumor that the lipstick was worn by the main character of the popular K-drama My Love From The Star. Yup, K-drama influence can get that crazy.

After the rumor spread, YSL’s Rouge Pur Couture No. 52, which boasts a coral-pink shade, universally sold out online and in-stores. It was virtually impossible to get the lipstick unless you wanted to dish out $100 on eBay for a tiny tube of color.

But we have some great news for you — the lipstick is back in stock (and you should probably act fast).

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While No. 52 is still selling for up to $70 on eBay, a quick click of the refresh button on the YSL store page shows that the color is up for sale at the original (and more reasonable) price of $35. You no longer have to mix four different shades of lipstick to achieve the perfect coral-pink hue.

 

Behind all this marketing madness is My Love From The Star, a romantic Korean soap opera with a sci-fi twist. An alien disguised as a human landed on Earth 400 years ago during the Joseon Dynasty and eventually falls in love with a haughty actress in modern South Korea. Twenty-one episodes of hilarity, romance, and an unhealthy amount of chicken and beer ensue. The show was widely and positively received. In particular, viewers in China are die-hard fanatics of the show; one fan reportedly ended her relationship with her boyfriend because he was not as romantic as the show’s leading man.

Predictably, the show’s success has brought much fame to the the stars, actress Jun Ji-hyun and actor Kim Soo-hyun. And while one completely obsessed fan underwent the knife to resemble Kim Soo-hyun (I mean, understandably. Just look at the guy), millions of fans emptied out YSL’s stock of Rouge Pur Couture No. 52  when it was rumored to be the popular lipstick color worn by Jun in the show.

 

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However, the major plot twist of the drama still remains: the lipstick that Jun wore was not made by YSL.

“The color of her lips [during the show] cannot be produced by a single product. The make-up artist mixed a number of different [products], and YSL was not one of them,” said an industry source, according to the Korea Herald.

In fact, it was Korea’s largest beauty company, AmorePacific, who officially sponsored My Love From The Star and had many of their products promoted in the drama. The sales of their skincare products and lipsticks used by Jun skyrocketed 75 percent and 400 percent, respectively, according to Chinese media.

Other companies who sponsored the show have also gained profit. Jun and Kim’s characters used Samsung’s Galaxy Note smartphones and all visible consumer electronics, including computers, cameras, TVs and refrigerators were Samsung products in the show.

YSL, however, was not a sponsor.

“AmorePacific had considered filing a lawsuit against YSL, which is choosing to remain silent on whether June is using their products,” said a source, reported the Korea Herald.

With all of the craze surrounding this lipstick, you’d think that it had fallen from the stars.

Photo courtesy of Korea Herald and Drama Fever.

 

Chinese Man Gets Plastic Surgery to Look Like K-Drama Actor Kim Soo Hyun

 

It’s quite the understatement to say My Love From Another Star, the K-drama that aired from December 2013 to February 2014, was well-received. The drama was so popular that a YSL lipstick color was sold out worldwide after viewers believed it was the one worn by the lead actress. But if you think that’s crazy, you haven’t seen anything yet. Apparently some fans will go much further than purchasing makeup to look like their favorite K-drama character. In this case, someone actually went as far as plastic surgery.

Now we’ve seen quite a number of people who take on massive amounts of surgery just to look like like a celebrity. In 2013, we saw a Korean woman who underwent plastic surgery to look like Miranda Kerr. Earlier this summer, we saw a Brazilian man who had 10 surgical procedures done to have an “Asian appearance.” And now, we have a Chinese man who was so taken with lead actor Kim Soo Hyun’s look in My Love From Another Star that he decided to alter himself to look like Kim Soo Hyun’s character, Do Min Joon.

 

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Apparently, the man appeared on a Taiwanese reality show on AnHui TV with clothes and a hairstyle that resembled the My Love From Another Star character. He then explained that he went to Korea to get all the surgery done. He seemed quite proud of his transformation and had no problem showing his before and after photos.

While many of us may not understand the mindset behind this sort of decision (and may even be creeped out by this), we can’t deny that plastic surgery has reached record-breaking heights in Asia and doesn’t seem to be stopping any time soon. After all, this isn’t the only show which features plastic surgery outcomes. The Korean show Let’s Beauty allows viewers to follow the entire plastic surgery process, and Back to My Face features “reverse makeovers” that allow contestants to go back to their original appearance (because apparently, the way to fix excessive surgery is by undergoing even more surgery).

 

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Disturbed by this or do you think people are entitled to do what they want with their body? Tell us what you think.