IceLink, a Swiss-based luxury timepiece and jewelry brand, opened its two-story flagship boutique next to Fred Segal Melrose with a private VIP launch on January 11, 2012. Celebrity appearances included singer Lance Bass, model Josie Maran, Indian Canadian Vik Sahay of Chuck, and Filipino American rapper and the evening’s talented DJ apl.de.ap of The Black Eyed Peas.