Countdown to the Alexander Wang x H&M Collaboration

 

It’s a glorious moment for all of us when consumers can purchase a high-end brand fashion line at affordable prices. In less than a month, this will be a reality for us. This past April, Chinese-American fashion designer Alexander Wang, known for his downtown-cool style, announced that he is bringing his collection to the Swedish fashion giant H&M.

With only a month left until November 6 when we see Wang’s collections in 250 different H&M stores worldwide and online, the Alexander Wang’s H&M campaign is spilling Instagram teasers that seriously make us even more impatient.

 

Check out the teaser below:

Loading

A glimpse at the #ALEXANDERWANGxHM collection, available 11/06 @hm #getready #AWRemix

View on Instagram


14-0510_EDU_Multicultural_Parent_Banner_HS_AudreyMag_BD1

Screen Shot 2014-10-09 at 12.39.02 PM

 

Based on the campaign’s video, Wang’s personal Instagram, and the first look of the collab collection seen through Rihanna’s Alexander Wang x H&M outfit at NYC, we can get an idea of how the collaboration is expected to appear in stores. Anticipate a lot of “Wang” prints and monochromatic sport-inspired apparels.

If you haven’t done so yet, make sure you mark your calendars for November 6th!

Screen Shot 2014-10-09 at 12.44.49 PM Screen Shot 2014-10-09 at 12.45.11 PM

 

–STORY BY MICHELLE KIM
(Photo credit 1, 2, 3, 4)

 

 


Calling All Shopaholics: EVEN MORE H&M is Coming Soon

 

Start saving up your daily allowance or summer job paycheck! H&M is about to open a whopping number of 375 stores in the US and China later this year, opening an average of one store per day! For those of you couch potatoes who would rather stay in the cool indoors, your in luck as well because H&M also has plans to expand their online stores, bringing their total number of e-stores to 13.

According to the New York Daily News last year, H&M gained so much popularity from young consumers that it put their teen retail competitors such as Abercrombie & Fitch, American Eagle behind. Despite this achievement however, H&M still has many other strong competitors in the market including major retailers such as Zara and GAP, that are both also in the works of adding more stores in China as well.

If you’re anything like me, that is, someone that can always come up with a reason (albeit, not always logical) to buy a new pair of shoes – well, get even more excited! In order to compete with their fellow rivals, H&M had to step it up, thus expanding expanding their shoe collection in nine different countries in both physical and online stores, including China, US, the UK and Sweden.

Happy shopping!

Much More Than Cosplay: Minju Kim Offers a Manga-Inspired Collection for H&M

Though the Isabel Marant for H&M Lookbook has been making waves these past few days, we must admit that another collection has caught our attention.

This fall, South Korean designer Minju Kim will have the honor of having her sartorial creations in H&M stores, after winning H&M’s 2013 Design Award back in January.

The 27-year-old Kim, who studied design at the Royal Academy of Fine Arts in Antwerp, Belgium (whose alumni include Ann Demeulemeester and Martin Margiela), wowed a prestigious panel of judges with her “Dear my friend” collection, which was influenced by Japanese manga artist Junjie Ito.

MinjuKim_3

With eclectic shapes, a playful use of color and impressive use of texture, the designs speak to Kim’s distinct vision and fun personality. On the runway, the clothes may seem a bit extreme, but when translated for the masses, they become nothing short of stand-out amongst anything you’ll see in stores this fall.

ad lucky strike holiday

“Creating this collection with H&M has been an amazing experience,” says Kim. “My designs are about turning characters into outfits, and it’s exciting to think that these characters will soon be worn by people around the world.”

MinjuKim_2

The collection, made up of nine pieces and two accessories, is set for release on October 17 at select H&M stores in the U.S., UK, Sweden, Denmark, Japan, South Korea, Italy, France, the Netherlands, Belgium and Germany and online. It will also be available at Opening Ceremony in New York, Los Angeles and London, marking the first time that H&M clothing will be sold at Opening Ceremony.