Japan’s Latest Beauty Trend May Have You Looking Sick

Admit it. We’ve all experienced our fair share of beauty and fashion trends that may have seemed attractive at the time, but looking back, you wonder what you were possibly thinking. For me, it was those odd leather belts with long fringes, colorful plaid shorts and teased hair that would probably make Snooki proud.

Japan is no stranger to quirky and bold fashion and beauty trends. For instance, their latest Harajuku make up trend has girls looking like adorable dolls … who seem to be running a high fever.



This latest beauty trend is called “Me no shita chiiku” or “under eye blush.” The flushed feature creates a sickly appearance, which also consists of pale skin, puffy under eyes and a signature large doll or puppy dog eyes. However, the goal isn’t to look sick, but youthful, like the natural flush that appears after playing outside in the sun.

“Flushed cheeks are usually associated with young people.” RinRin Doll tells Yahoo Beauty. “The higher blush placement favored by Harajuku girls makes cheeks appear round and youthful.”

Japan is not the only country where youthfulness is ideal. In Korea, celebrities favor the illusion of under eye bags called “Aegyo Sal,” which gives the illusion that your eyes are constantly joyful and smiling.

These trends differ greatly from the current beauty trend in the United States where contouring and highlighting for slim, chiseled and smoldering features are in. What do you think about the youthful beauty trend? Do you prefer this over the contouring trend, which gives a more mature appearance?


All photos courtesy of RinRin Doll.