Though the Isabel Marant for H&M Lookbook has been making waves these past few days, we must admit that another collection has caught our attention.
This fall, South Korean designer Minju Kim will have the honor of having her sartorial creations in H&M stores, after winning H&M’s 2013 Design Award back in January.
The 27-year-old Kim, who studied design at the Royal Academy of Fine Arts in Antwerp, Belgium (whose alumni include Ann Demeulemeester and Martin Margiela), wowed a prestigious panel of judges with her “Dear my friend” collection, which was influenced by Japanese manga artist Junjie Ito.
With eclectic shapes, a playful use of color and impressive use of texture, the designs speak to Kim’s distinct vision and fun personality. On the runway, the clothes may seem a bit extreme, but when translated for the masses, they become nothing short of stand-out amongst anything you’ll see in stores this fall.
“Creating this collection with H&M has been an amazing experience,” says Kim. “My designs are about turning characters into outfits, and it’s exciting to think that these characters will soon be worn by people around the world.”
The collection, made up of nine pieces and two accessories, is set for release on October 17 at select H&M stores in the U.S., UK, Sweden, Denmark, Japan, South Korea, Italy, France, the Netherlands, Belgium and Germany and online. It will also be available at Opening Ceremony in New York, Los Angeles and London, marking the first time that H&M clothing will be sold at Opening Ceremony.