Story by Ruby Veridiano.
You can certainly tell that Masha Ma once worked for Alexander Mcqueen.
Inheriting the drama in design from her former boss, Ma succeeds in crafting showmanship. Her latest collection for the Fall/Winter 2014 closed out Paris Fashion Week with vigor, presenting her signature mode of chic and futuristic aesthetics.
Inspired by the wondrous evening bloom of the cactus plant epiphyllum, her collection featured flowery textures that honored femininity with an avant-garde lens. Both poetic and apocalyptic in nature, Ma offers a version of the feminine that casts her as a warrior. For the Fall/Winter season Ma chooses navy, white, and black as her color palette, blooming in the form of knits, woven fabrics, and embroidered flowers. Flower lace face masks add to the drama, giving the effect of mystery. Layers were also a big part of this collection, along with the color white (Part of Ma’s signature style), which manifested as identical platform shoes and over the knee boots for all models.
Masha Ma is a Chinese designer. She graduated from Central St. Martins in 2008, the same year she released her namesake label. A recognized talent, she has won numerous awards and her presentations have been bought out by prestigious stores such as Spiga 2 in Milan and Harvey Nichols in Hong Kong. She is based between Shanghai and Paris.