Street Style 2015: Refresh Your Daily Wardrobe

 

Independent fashion designers sometimes fly under the radar and it can be difficult to compete against larger retailers, but before you begin diving into the hoards of seasonal sales, consider checking out these websites. We hand selected a few items that provide both quality and distinctive style to your daily wardrobe—all created by Asian American designers.

 


 

1. Here’s the prettiest skort we’ve ever seen!

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The Rosie Skort, Image Courtesy Of Vivianchan.com

At times we weren’t the biggest fans of some of the skirt and short combinations that made their rounds through the street style blogs during 2013 and 2014, but designer Vivian Chan produced a beautiful, classy option that we can’t wait to get our hands on.   We adore the hint of sensuality in its sheer paneling and the modest length. Get the flowing full skirt effect combined with the comfort of shorts here for $248.

 


 

2.  These necklaces will make your tees anything but boring!

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The Leatherock And The Rumi Necklaces, Images Courtesy Of MJXLjewelry.com

MJXL Jewelry is perfect for street style bloggers and fashionistas looking for some edge to their plain t-shirts. If you want to step away from your more timeless accessories, try out some crystal quartz and leather. Designer Michelle Lee describes it best on her site, “let it rock, let it rock, leatherock…” We also found ourselves falling for the slight curve of her Rumi necklace. Both designs are available here for $34 and $29—budget friendly as well!

 


 

3.  Time to shed your jackets for this luxurious cardigan!

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Oxblood Shawl Cardigan, Image Courtesy Of Candyandcaviar.com

Designer Candy Lin produces cardigans of softly spun cashmere mixed with a contemporary, menswear inspired look that is both iconic, yet current. We loved her oxblood, marled knitwear with its ribbed sections and flattering fit that’s not too oversized or too snug. Though the price may be intimidating at $395, you don’t have to worry about dealing with a lower quality fiber or blend combination that will pill much more readily and lack the insulation expected of cashmere. Want to invest in this piece? You can find it available here.

 


 

4.  Check out this top hand illustrated by the designer herself!

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The Crowea Sweatshirt, Image Courtesy Of Hanhny.com

Right on trend with all our Asian street style posts from fall and winter, this short sleeved, crew neck sweat shirt provides an exclusive feel with its detailed hand illustrations by designer Hanh Nguyen, whose work combines pleasing minimalist styles and original art. Named for an exotic plant that blooms star-like flowers in the midst of winter, the Crowea fleece is available here in both red and back for $78.

 

Feature Image Courtesy Of Vivianchan.com by Photographer John Michael Fulton

 

 


New Year, New Style: Audrey’s First Box From DAILYLOOK’s Elite Service

 

In the beginning of December, we brought to you an interview with DailyLook’s founder, Brian Ree, regarding their new Elite personalized styling service, and now Audrey gets to share with you our very first box set! Keeping scrolling to see the step-by-step process along with imagery for a first-hand look at how easy and streamlined the monthly program works.

 


 

Step One: The Assessment

At first glance, the initial style questionnaire seems rather long, but for good reason. After all, your monthly box caters exactly to you. DailyLook’s stylists want to have a precise idea of your measurements and outfit preferences as well as brands you currently favor, preferred color palettes and trends, what your closet is in dire need of and what items you absolutely don’t want in your box.

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Shortened Preview Of The Questionnaire, Images Courtesy Of DailyLook.com

 


 

Step Two: Box Arrival

Towards the end of building your profile, you pick a date of the month for each box to arrive around. In our case, we picked the 3rd of every month. When the time came, UPS delivered and we couldn’t wait to see the curated styles. Inside everything was wrapped neatly and when opened, the cover of the box gave a shortened review on what to do with the new goods.

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Images Courtesy Of Audrey Magazine

 


 

Step Three: Outfit Review

Our box contained dresses, bottoms and a few tops totaling eight pieces, with some to mix and match and others you can accessorize and pair on your own. Classic black and white was the main request and the box was filled with the favored color scheme, along with contemporary cuts and fits based on our first assessment. This box definitely had us excited for spring and summer with its loose, flowing fabrics and we saw throughout 2014’s major trends that black can be an all-year-round color.

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Images Courtesy Of Audrey Magazine


 


 

Step Four: Try It All On

There’s no guarantee that everything will fit how you want, and others items may look better on than expected, so definitely try everything out and even style it with your own closet staples to see how you could work them into your daily rotation.  Below is our favorites based on the cut, fabric and over all feel.

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Dress By The Fifth Label, Grid Crop Top By J.O.A., Bottoms By Cameo – All Are Available At DailyLook.com

 


 

Step Five: Keep Or Return

After trying on every garment, it is time to decide which ones go straight into your closet and which ones go back.  Once you’ve decided what items to return, DailyLook includes in the box a pre-paid USPS label and return envelope for your convenience.  You just pack everything into the bag and make sure it is dropped at your local post office within seven days of the receiving date.  Finally, you have to login to your DailyLook Elite account and fill out a questionnaire containing mini assessments for the individual items.  Every line has to be marked so when stylists curate your next box they can take into account your reviews of each previous set in order to keep sending you the best possible matches.

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Images Courtesy Of Audrey Magazine And DailyLook

 


 

Our final take on the DailyLook Elite program is a very positive one. There’s no fitting room lines, everything is tried on in the comforts of your own home allowing you to really see how items will fit your wardrobe, and shopping hassles are decreased with stylists handling the curation and pulling process. The website is easily navigable. It does take a bit of time to fill out all the assessments, but compared to driving somewhere, browsing endless racks and so on, the time is infinitely shorter. The return process is simple, while the policy timeline is very short, the packaging and labels are already taken care of by DailyLook. If you decide you don’t want to keep participating in Elite over time, you only have to login and cancel your account.  For those of you with busy lifestyles, this subscription service could be your best friend.

We’re already looking forward to seeing what goodies pop up in our second box, and we hope you give Elite a try!

 

Feature Image Courtesy Of Audrey Magazine

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Fashion For A Cause: Liberty in North Korea (LiNK)

 

We’ve been bringing you on-going news regarding the cancellation of The Interview theater showings under the pressure of recent hacker attacks and the uproar it’s causing, but looking deeper into the terrifying realities of North Korea, one organization strives to aid North Korean refugees on the extremely hard and secret journey to freedom.  Liberty in North Korea (LiNK) takes on the complex, sensitive subject of non-existent human rights for North Koreans by educating others on the history and the underground movements of the country.  So much is shrouded in secrecy, but with changing technology and advocacy, there is a growing fight for a better life for the people under the current dictatorship.

LiNK created this page to help others more clearly understand the challenges and history of North Koreans. Many things that we may take for granted, such as freedom of speech and information, is not available to citizens under the dictatorship. In fact, they face constant famines, lack of public health systems, and even public executions and exploitation. It is a very emotional read, but examining hard truths always is.

What exactly does the LiNK organization do?

“We rescue refugees without cost or condition and ensure their safety and dignity on their journey to freedom…while hiding in China their illegal status forces them to work in invisible industries and leaves them vulnerable to exploitation by unscrupulous employers and sex traffickers, as they have no recourse to any authorities.  Although many refugees try to escape many do not have the resources or connections to get themselves out of China.  That’s where we come in.” —via Liberyinnorthkorea.org

Below is the breakdown of the $3000 cost of a rescue and resettlement by LiNK, which can also be found here.

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Rescue & Resettlement Plan Via Liberty In North Korea

So what can we do and how does this tie into fashion right?

Outside of the traditional donation methods, LiNK has their own shop full of statement making t-shirts.  We already know graphic tops and jackets are favorite trends each season in Asia, but you can own or gift eye-catching tees that carry a more meaningful purpose.  We talk about conversation starters in fashion continuously, but these could create a conversation that educates and can ultimately aid in the rescue process of a North Korean refugee.

LiNK’s graphic designers have created a variety of designs from simple text to pop art styles and with all proceeds funding LiNK’s work and mission. Below are some of their holiday shop designs with prices ranging from $10 to $40.  Also, if you explore their shop you’ll find more than just tops: there’s coffee, canvas prints and even phone covers all made for a great cause.  If you interested more about the traditional donation process click here.

While we settle in with our families for this Christmas holiday, we keep the lives of others nestled deeply within our hearts as well.

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Image Courtesy Of Libertyinnorthkorea.org

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Image Courtesy Of Libertyinnorthkorea.org

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Image Courtesy Of Libertyinnorthkorea.org

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Image Courtesy Of Libertyinnorthkorea.org

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Image Courtesy Of Libertyinnorthkorea.org

 

5 Outfits Inspired By New Year’s Traditions in Asia

 

We’re less than two weeks away from the new year! If you’re already brainstorming for the perfect outfit to kick off 2015, we’ve got you covered.

Every New Year’s Eve, many families and cultures have their own set of traditions  to ensure good luck, good fortune and good health within the coming new year. Of course, we’ll be needing plenty of that.

We looked up some of the more popular traditions practiced amongst in Asian countries and drew inspiration for 5 New Year’s Eve outfits. They’ll have you feeling super stylin’ and extra lucky! Cheers to the New Year!

 


 

1. China — All Red Everything

Those who love red are in luck. In China, red is believed to symbolize good luck and fortune. It’s no surprise to see almost everyone dressed in all-red everything during New Year’s. This New Year-inspired outfit is dedicated to the sporty folks. Juxtaposition is the key here: a frilly lace top paired with your fave sneakers, and pulled together with a pair of boyfriend jeans. (Yass!)

(Floral Lace Top: H&M, Jeans Boyfriend fit: H&M, New Balance 574 Suede/Mesh Red Trainers: ASOS)

 


 

2. China – Lion Dance

Another tradition of Chinese New Year is the Lion dance where performers dress up like a lion and mimic a lion’s movements. Fittingly, this outfit is for those who plan to pull their fiercest moves on the dance floor. We wanted this outfit to be vibrant and lively just like the Lion. Taking into consideration that no woman would want to worry about a wardrobe malfunction while busting a groove, we opted for rich burgundy, velvet shorts.

(Layered Sweater with Sheer Fabric: ZARA, Nasty Gal x Nila Anthony Faux Fur Life Clutch: Nasty Gal, Stretch Velvet Tap Short: American Apparel)

 


 

3. Thailand – Talc Smearing

In Thailand, people celebrate the New Year with something called talc smearing. They douse each other with water (bust out the Super Soakers!), and throw grey or white talcum powder afterwards. We thought it’d be a great idea to create an all-grey look inspired from the festivities. The  key to pulling off a monochromatic fit like this is to play up the different shades of the grey, vary the textures and balance the fabric weights.

(Ribbed Asymmetrical Cardigan: Forever 21,  Box Pleated Culotte Pants: Forever 21, Madelyn Utility Blouse: TOBI)

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4. Philippines – Polka Dots

In the Philippines, polka dots are a must for the New Year’s if you’re looking to strike it rich. Wearing polka dots and eating round fruits are said to guarantee wealth because it’s believed that the circles represent coins. For this look, we chose to keep the polka dots subtle by breaking up the pattern in a dress and purse with a simple structured coat.

(Leather Bag with Perforated Front Panel: ASOS, Women Flannel Printed Long Sleeve Shirt Dress: Uniqlo, Long Double Breasted Handmade Coat: ZARA)

 


 

5. Japan – Zodiac Dress Up

In Japan, people will dress up as the upcoming year’s zodiac animal and 2015 will be all about the Sheep. We wanted the highlight of this outfit to be a wool coat so everything else is kept nice and simple with a dark jumpsuit– a must-have closet staple. Not to mention, this outfit is very fitting for those celebrating in much colder climates.

(Faux Fur Coat: H&M, Gold Sheep Necklace: Etsy, Strapless Jumpsuit: H&M)


 

We’d love to hear how your family celebrates New Year’s. It just might inspire the next series of outfits!

 

 

Inside South Korean Label KUMANN YOO HYE JIN

 

“Futuristic Folklore” is a befitting title to understanding HyeJin Yoo’s perspectives on spring fashion with her presentation for KUMANN YOO HYE JIN 2015.  This isn’t a collection for those who prefer safer, ready-to-wear lines. This is about appreciating symbolism, engineering and a bit of mathematics.  Beauty is found within the heavily structured looks with a nod towards today’s science fiction animation and technology printed on pastel jacquards, organzas and cottons.  Yes, those are definitely spaceships.  If you aren’t into sci-fi, she has equally interesting and provoking designs in neutral to bright shades.

Yoo works endlessly to create masterpieces that are becoming the future we can expect from the Kumann studio, while she continues to build stability for the label.  We knew viewing her clothing would bring thoughtful discussion, so we reached out to learn more about this designer that expertly molds together so many contrasting ideas into a well-balanced and fluid collection.

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Designer And Head of KUMANN, HyeJin Yoo, Image Courtesy Of Seoulfashionweek.org

Audrey Magazine: When you became the head of Kumann, how did you want to redefine the label, and how do feel that style translates into your current SS 2015 collection?
HyeJin Yoo: Kumann is the name originated from the early studio of the company. When I decided to start working on the label, I felt that I needed to reconsider the story of the studio, and its original value and identity. I have been re-identifying the brand’s characters in constructive design and original graphic patterns, which are based on different concepts of seasonal collections. Particularly, for spring and summer 2015, I interpret the concept of the future and folklore with specific color arrangements and computer-embroidered spaceship images made in 3D graphics.

AM: With the SS 2015 concept of “Futuristic Folklore,” have you always had an interest in those patterns and sci-fi animation?  What inspired you to put the two concepts together as one?
HJY: Sci-fi movies and ideas of cyborgs have been greatly influencing my ideas. I am directing the brand as a high-end boutique, but I do love to mix it up with images and symbols from sub-culture. I have also been very much interested in the theoretical ideas of time and space in a parallel universe, and in Buddhism. Basically, I think that people are very accustomed to a dichotomous way of thinking. Dualism affects our perceptions and languages by dividing things in the extreme, but I think that any of those two extremes could be blended just like other previous concepts, ‘Nostalgic Future’ and ‘Urban Shamanist’.

AM: What sort of emotions do you hope to evoke for viewers and wearers of your designs?
HJY: I am drawing a woman who wears uniqueness and originality of her own. I hope both viewers and wearers have exceptional experiences and at the same time will feel assertive and happy.

AM: Can you share with us some of the challenges and accomplishments you’ve had with your current collection?
HJY: Making clothes is accompanied with various problems, especially a small boutique business like us. I am trying to set stable and secure finances to save the scale of business. Since we have launched the brand named KUMANN, we also just opened a shop with a mid-low brand ‘K. kumann’ last September at DOOTA in Seoul. I am hoping that it could be a good start to keep the business safe.

AM: When you aren’t designing what are some of your favorite hobbies?
HJY: I’m trying not to think of anything while I’m not designing. It helps me to focus on what should be coming next. One of my favorites is walking in the places only I know, and think nothing, then I feel I get better and I can go back to work and people.

Below is more from the spring 2015 collection.

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Yoo’s Digitally Printed Spaceships

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More Sci-fi Options

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Dark Designs For Late Winter

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Classic Black And White

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Spring Pastels And Bold Accents

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Brighter Hues For Welcoming Summer

Feature image and all imagery is courtesy of HyeJin Yoo.  

 

An Inside Look Into Seoul’s Street Style Trends With Alex Finch

 

Winter trends continue on the streets of Seoul as we move towards the New Year with cozy knits, layers and oversized coats to keep out the biting chill.  Looking back over the street trends of 2014, we decided to give you a short reading break from what is “in” for Korean fashion, and instead share a bit of an inside perspective of these flowing fads and beloved street portraits.

With over a hundred thousand followers and thousands of re-blogs daily, Alex Finch’s photos straight from Seoul have captured everyone’s attention on social media to online galleries for Vogue.  While he’s out finding intriguing looks, we ask him what is it about Seoul and its fashionable people that attract growing international appreciation.

 

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Winter Trends, Image Courtesy Of Alex Finch

Audrey Magazine: Compared to other Asian metropolitans, what fascinates you about the fashion found on the streets of Seoul worn by its city dwellers?
Alex Finch: I should start by saying that I have only seriously shot in Seoul, but have been in Tokyo a few times. I think that I like the “fashion with restraint” (don’t remember where I heard that, but I think it fits) that makes for a good selection of photos with variety. Different areas of the city definitely give you groupings of different styles, but I like the variety I see on the streets that I frequent.

AM: You’ve been taking street portraits for quite awhile, do you feel Korean fashion is more about current trend or individual eclecticism? 
AF: Again, I think there’s a mixture of both. I hear a lot of people say that Koreans just follow whatever trends are around, but I’m not sure that’s any different to any other nation that falls outside the main fashion centres of the world. However, I have some friends who don’t seem to follow any trends and just make up their own style on the go. I admire that a lot.
 
AM: Your photos were extremely popular during Seoul Fashion Week, is there more buzz outside versus indoors while runway shows are being presented?  Can you share with us how a day goes spent capturing all the amazing outfits being worn at the seasonal SFWs?
AF: First, I should say thank you. Most of the photographers I shoot regularly with would rather be outside shooting the street and what they see more commonly on famous foreign photographers’ websites during fashion weeks, but I did enjoy shooting backstage during this season because I got to speak to the models and try a new style.
 
AM: What intrigues you more during your street portraits, the individual garments people wear or how they style things as a whole?  What makes the image have more impact?
AF: I honestly think it depends. Shooting for this long, I have seen instances of both. When I’m snapping without asking, it’s usually an item that I see, be it shoes or a bag. When I’m shooting a full body portrait, then the entire look makes a difference.
 
AM: Finally, what is your favorite season to photograph people and their fashion choices?
AF: I’m a huge fan of spring turning to summer. It’s not too hot and the colours begin to come back after the dark tones and heavy jackets of winter. It’s also much more comfortable for me as a photographer!

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From Head-To-Toe Trend, This Little One Shows Us How It’s Done, Image Courtesy Of Iamalexfinch.net

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Winter Trends 2014, Image Courtesy Of Alex Finch

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Fall/Winter Trends 2014, Image Courtesy Of Alex Finch

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More Color Blocking For Fall 2014, Image Courtesy Of Alex Finch


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Fall-time In Seoul 2014, Image Courtesy Of Iamalexfinch.net

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Favorite Summer Accessories 2014, Image Courtesy Of Iamalexfinch.net

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Enjoying Spring 2014, Image Courtesy Of Iamalexfinch.net

Feature Images Courtesy Of Iamalexfinch.com and Iamalexfinch.net


Get To Know Brian Ree, CEO And Founder Of DailyLook

 

Black Friday and Cyber Monday have just passed and after spending a couple of lunch breaks online haphazardly browsing through thousands of items on sale, we learned that e-retailer DailyLook’s simplified method of approaching quick trends with sleek curation was meant for us.  With nearly half a million followers on Facebook alone, DailyLook, caters to consumers by showing complete stylized looks, and is the only one of its kind growing at phenomenal speeds while backed by renowned investors like Brian Lee of the Honest Company and styling master and designer Rachel Zoe.  Founded in 2011 by CEO Brian Ree, the company initially built as a flash sale site is now a fully categorized ecommerce platform.  Though its evolution pushed towards a traditional online catalog model, the promotion of complete ensembles remains the main marketing approach that attracts new followers and members every day.

Quality with shopping made simple remain the backbone for Ree’s approach to online retail. Women can now experience their recently launched Elite personalized styling program.  With Elite you can experience having your own wardrobe stylist/personal shopper, but without the hassle of in-store appointments.  Ree shares with Audrey readers more in-depth details about his company along with how their newest monthly subscription venture functions and why it appeals to the young professional woman.

 

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A Curated Box Set From Elite – Image Courtesy Of DailyLook


Audrey Magazine: When did you first decide to dive into the world of online retail and how did DailyLook come about?

Brian Ree: It was just over three years ago we found this company Dailylook, and the idea actually came about from at the time wanting to create a website that made it really easy to shop entire looks from head-to-toe.  The concept was really simple and was really about showcasing one new look every day and having that look available to purchase with just a few clicks.

AM: I understand you started as more of flash sale model. Looking at DailyLook now, what were some of the challenges of transitioning from a “flash” sale e-commerce platform to a more standardized model?
BR: We found customers loved shopping by looks, but they also wanted the ability to shop in a more traditional fashion of by category, so when we launched we didn’t have the ability to shop by any clothing categories.  We asked our customers what features they would like, and they wanted a feature that looked like the traditional catalog model. In return, we decided to add more features that would allow this.  That was our prompt to evolving the website to cater to our customers’ needs, but we always stayed true to the core of making it easy to browse and shop by looks, and we wanted to remain focused on head-to-toe styling for outfit ideas.

AM: Given the ability to search by category for clothing and accessories and then by look and now by the new DailyLook Elite option, do you feel most consumers find it easier to shop by complete looks or is it half-and-half?  
BR: I would say it is half and half. Our most popular area is still the looks.  Most of our customers that come to us are generally starting out by viewing new looks, but at the same time if you know that you want a dress only, it’s just quicker and easier going to the direct category.  I guess it depends, but it is mostly 50/50 now in terms of consumer behavior and their preferences.

AM: How do you compete against consumer trends that call for more classic, investment style approaches to shopping versus the turnover of fast fashion?  
BR: If you look at the way we style our pieces and our pricing, we are introducing new looks every day, so there is an element of fast trends and fast fashion in the way we merchandise our product assortment.  We have items that range from $20 all the way to $300, we do have some a bit more expensive.  We try to style our outfits in a way that the modern, young professional and contemporary woman does today which is really mixing highs and lows to create whatever look they’re trying to get, and that may be pairing a lower price top and skirt with a more investment statement piece like a nicer jacket or sweater.  In terms of merchandising, generally we’re not super low nor on the low price end.  We go from a Zara price point to a Shopbop price point without losing quality.  We carry some brands that Shopbop and Revolve carry, so we have a bit of overlap there, but we have the in-house DailyLook brands and products that are all under $100.  The DailyLook products range between $40 to $100.

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AM: What future hopes do you have your current company and what sort of impact do you hope to make on the online retail world?
BR: Our mission was always to inspire women to dress their best and attain the look that they want to create for themselves. We have taken it one step further to make it easier by introducing our online personal styling experience which is what we’re most excited about and we’re seeing the most growth with.  Basically, a user signs up and fills out a style profile which is then submitted to the styling team and matched to the best stylist according to their answers.  That stylist every month will curate 6 to 8 items in a box set to be sent directly to your home on a date you chose and you get to try on items at home and only pay for what you keep.  There’s no risk, because if you don’t like anything you can return everything very easily.  It’s an experience that allows personal styling to be accessible.  It’s not to say people need styling, but you can think of it as a personal shopper.  You might be really busy, and you know what you like but you don’t have time to shop, so to have someone always able to look out for you and think of the best items and have it conveniently sent to you it has resonated really well.  In the first month we signed up 1000 elite prescription customers.  It’s the fasted growing business we made and it’s surpassed all our expectations.  No one else offers it, and hopefully it will continue to grow.

AM: It beats the stress and hassle of shopping at brick-and-mortar retail shops.
BR: Yes, and if you think about it there’s even at this point a hassle shopping at the all the online sites.  There’s work involved keeping up with all the products coming out, and with thousands of products already on sites already.  Even us, we have almost 3000 items available to purchase at any given point and we’re coming out with new ones every day.  Fashion sites come out with products weekly, for example, Zara comes out with 500 products a week and that’s just Zara, so that means you have to check 500 items a week being introduced and figure out what is great for yourself.  In our model a personal shopper and stylist is doing the work for you and editing out products while taking into account your feedback and what’s coming up in your life.  For example, if you’re going on vacation, but you live in New York City, your stylist can take into consideration your travels and curate resort looks to be sent the month of that vacation.

AM: Finally, if you could turn back time, would you still create a massively growing start-up with all the stress and time involved with building a large following and revenue?  
BR: I would, actually. I’ve always had the ambition to try to innovate businesses in a way that is meaningful and can add a lot of value to a lot of people and their lives.  Generally it would be technology– a way that you can create technology on a platform that allows you to impact a lot of lives in a positive way.  In this case technology and fashion: if you think about personal styling as whole and shopping, it’s something you would only think of being available to those with the financial capability to partake in it, but it’s a fairly cumbersome process even with money because not everyone has time to schedule an appointment and then go there at a specific time.  There’s only a handful of select clients that would have stylists come to their house, but it’s a very small subset.  We created this model of personal styling and personal shopping to anyone via the internet because we’re able to make the process really efficient and allow the stylist to effectively use their time to help everyone.         

P.S. Stay tuned as we at Audrey share with you our very first box set from DailyLook Elite! 

Here are two of DailyLook’s most popular Fall 2014 Looks from daytime to a night out, the French Horn Rebellion and Piece Of Me.

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Template Created Using DailyLook’s Style Set Tools, All Images Courtesy Of DailyLook.com

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Template Created Using DailyLook’s Style Set Tools, All Images Courtesy Of DailyLook.com

Feature Images Courtesy Of DailyLook.com And Sushiismyvice.com

Can The Korean Matching Trend Work For Couples in America?

 

By now, we all know about the popular Korean trend known as the “couple look.” To achieve the look, a couple coordinates their outfits with the same color, shirt, shoes. They can even go to extreme lengths and match head-to-toe in identical his-and-hers versions of an entire outfit.

Many couples have said they do this in an effort to show affection. Others say it helps as a clear sign for strangers to know they are off the market. Some even claim that they simply do it for fashion since it is so attention grabbing.

Whatever the reason may be, the matching trend has clearly been a hit for Korean couples. So what about American couples? It’s certainly not uncommon to see couples in the same color, but what about entire matching outfits?

Luckily for us, we don’t need to wonder. Refinery21 writer, Connie Wang, decided to go ahead and use this trend for her social experiment to see how it would play out for a couple in America.

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“It’s hard for me to get embarrassed about what I wear,” Wang wrote. “However, upon receiving this assignment to test-run one of the most prevalent fashion trends in Korea, I broke into a cold, miserable sweat. When I told my boyfriend he’d be roped into it, too, he turned a similar shade of gray.”

The couple went through an entire week of matching and documenting their experience. On the first day, they admitted that the process of picking the outfit and getting ready was quite fun, but as soon as they stepped outside, things changed.

“Immediately after we left the apartment, I felt more self-conscious about my outfit than I’ve ever felt in my life,” she recalled. “It was like a joke, and like we were in costume instead of in clothes, and I wanted to hide.”

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The next few days remained uncomfortable for the two. In fact, Wang’s boyfriend had a tendency to keep away from her in public to avoid the discomfort. The couple did prove one thing though. Some Korean couples claim that they matched to make sure others are aware of their taken status. That also seems to be the case in America.

“Note to all women who want to avoid being hit on: Dress up in the exact same outfit as one of your male friends. It’s like wearing a wedding ring on your entire body.”

Eventually the couple became a little bit more accepting of the idea, but “not so bad after all” isn’t exactly the best response you can get. There were various emotions involved. Wang’s boyfriend felt emasculated while Wang herself felt the need to put on lipstick to appear more feminine than the man sitting next to her. Oddly enough, the couple eventually stopped noticing.

“I can’t say I liked it,” Wangs boyfriend said on the very last day of the experiment. “But now I get it.”

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All photos courtesy of Refinery29.

 

Fall 2014 Fashion Trend: You Don’t Have To Be Superman To Wear A Cape

 

During Fall and Winter, fashion is all about layers, luxe coats and cozy vibes. It’s the seasons that naturally allow for a richer, more luxurious way of dressing.

Each year, we see a new coat trend walk down the runway. Last year, it was all about over sized coats and bomber jackets, but this season’s hottest trend is something completely different: the cape. This fashion trend has had its moment before, but this fall the cape is back with a vengeance. It was seen on the runway with Valentino Ralph Lauren, Saint Lauren and The Row amongst others.

The cape has always been incredibly chic and this season it’s made even more glamorous as designers such as Daks and Ellie Saab have taken the cape to longer lengths, adding even more glamour. Others such as Ralph Lauren have added more volume at the back whilst keeping the front tailored. On the high street, we’ve seen a new twist with the blazer cape and a slimmer silhouette.

Paired with jeans, layered over a sweater, or draped over an evening dress, it instantly gives an updated look to any outfit.

It’s not just the designer collections that are embracing the cape. Models and fashion bloggers alike take the look straight off the runway and have made it their own from the high-street version, to the customizable cape-like Burbery Propsum poncho.

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Photo credit: www.milkcocoa.co.kr

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Photo Credit: www.milkcocoa.co.kr

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(Tokyo Street fashion) Photo Credit: Stacy Fan

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Photo Credit: www.wendyslookbook.com

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Photo Credit: www.wendyslookbook.com

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Photo Credit : www.wendyslookbook.com

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Photo Credit: http://www.stylebylynsee.com

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Burberry monogrammed Poncho. Photo Credit: www.fashionfoiegras.com

 

 

–STORY BY STACY FAN

 

Looking For The Perfect Holiday Dress? Get To Know: Vi Hoang of Dolly Pearl

 

The holiday season is fast approaching, so it’s time to break out those stunning gowns and dresses that are meant for compliments.  The task of finding the perfect dress can be difficult, especially when we go through shopping lulls and have nothing to wear. Instead, we’re left with the oh-so-stressful mission of finding that jaw dropping “it” dress just in time.  To help alleviate the “what do I wear” panic, take a peek at designer Vi Hoang’s special occasion wear line Dolly Pearl, and get to know the creative woman behind it.

 

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Designer Vi Hoang by Bellabridesmaids.com

 

Audrey Magazine: When did you first discover your passion for fashion design, and what motivated you to pursue special occasion and bridal wear?
Vi Hoang: I’ve always been interested in the world of fashion. I started reading my aunt’s Vogue and Harper’s Bazaar magazines at age 9. It was a world so far from my own, but the glamorous images of supermodels, designers, and celebrities were permanently tattooed into my head at an early age. I can even remember specific photoshoots from the 90’s that will never be erased from my memory. My path into special occasion and bridal wear was an accidental surprise. After winning the Daily Candy ‘Start Small, Go Big’ contest in 2010, the franchise owner of Bella Bridesmaid reached out to me and asked if I would be willing to do a capsule collection for them. The reaction was so great that I decided to go from ready-to-wear to special occasion/bridal.

 

AM: When did you first fall in love with Dolly Parton, the icon your line is partially named after?
VH: I’ve always loved Dolly Parton since I was a very young girl. I remember watching her on TV singing with Kenny Rogers, and how much I enjoyed her as a person, as well as her magnetic performance. Her kind/positive energy, humor, and great attitude towards life made a huge impact on me through the years.

 

AM: What do you consider a signature feature of your designs?
VH: My silhouettes are easy and minimal, and the details almost always involve dramatic ruffles and bows—very sweet and feminine, but also modern.

 

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AM: Can you share one of the most difficult challenges of being in fashion design, and how you overcame it?
VH: Fashion design is a very competitive industry. Bridal wear is even more competitive and becoming more and more saturated. The way I have and continue to overcome it is to make my brand more personal. Through social media, I make a personal connection with fans and clients of the line. Social media is such a huge part of our daily lives, and I make an effort to take advantage of this to connect to my audience.

 

AM: Taking on a creative career as an Asian-American woman, did you feel positive support?
VH: Absolutely. I was always a very artistic child, so it was no surprise to my parents that I wanted to pursue a career in fashion. I’m lucky to have parents who didn’t push me to be something other than what I wanted. When I entered the Daily Candy contest, and had to push for votes, I discovered how supportive my family, friends, and peers were, and that was so amazing to see and experience.

 

AM: What future hopes do you have for your line?  
VH: I hope that my line will continue to grow and develop a bigger following. Being a small business owner is a challenge in so many ways, and the most important way to stay relevant is to connect to your clients and keep that momentum alive. I hope to continue to design beautiful options for women looking for something more memorable and fashion forward to wear for their special occasions. I hope to continue encouraging women that spending a little bit more for better quality, materials, and design is worth it for those once in a lifetime occasions.

 

Below are some lovely options for your upcoming holiday parties and festivities.

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The Melinda Gown In Poppy Red

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The Cassie Dress In Navy

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The Constance Top With The Harlow Skirt

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The Savannah Dress In Honey

 

 Feature Image And All Imagery Courtesy Of Vi Hoang, Dollypearl.com