“Fashion has always been married to technology,” Jinhee Kim said.
To continue celebrating its union, Korean American Harvard grads Kim and Sarah Paiji developed a new iphone application, Snapette, aimed for the “Snap-Happy Fashionista.”
Kim and Paiji designed the app to create a companion-style application that is location-based and mobile. Snapette is the first app that lets you share and browse the hottest shoes and bags near your current location right from your phone. Searches can be done by brand, store, or description. Snapette allows users to simply snap photos of bags and shoes from their favorite stores and share them amongst other like-minded Fashionistas– like window shopping right from your phone!
If you want to browse styles and trends overseas, Snapette also allows users to browse what other viewers are posting from around the world. With each application, users are given their own “virtual closet” displaying what they’ve snapped, Like and Want, and the ability to share their closets over Facebook, Twitter, and Tumblr.
Audrey Mag had a chat with Kim and Paiji about Snapette, being female entrepreneurs, breaking out of the stable Asian American stereotype and fashion.