With the year winding down, Audrey Magazine has narrowed down some greats of 2010.
It’s been a big year in fashion. Not only did the supremacy of Asians and Asian Americans in fashion get the official CFDA/Vogue Fashion Fund stamp of approval (Richard Chai, Alexander Wang and Jason Wu all won this year; Prabal Gurung was a runner up for the Fashion Fund), but Wu, Gurung, Thai American designer Thakoon, and Indian designer Naeem Khan were all First Lady picks for important events.
Relative newcomer Joseph Altuzarra may have been beat by Jason Wu for the Swarovski Award for Womenswear, but the French designer (his mother is Asian American, his father is French) is getting major buzz, especially with his recent appearance in Vogue‘s November issue. (Hello cutie!)
As for the women, Anna Sui had a big anniversary (the big 3-0), releasing her first ever retrospective coffee table book. Vera Wang celebrated her 20th anniversary with the release of a special fragrance, Vera Wang Anniversary. Designer milliner Eugenia Kim hit the big time with her hat collection collaboration with Target. And Chinese-Brit Alexa Chung became fashion’s It girl, launching her own collection for Madewell and single-handedly bringing prep back into the fashion lexicon.
Internationally, Jakarta Fashion Week joined the slew of Asian cities showing off their sartorial talent, including Seoul, Beijing, Tokyo, Bangkok, New Delhi, Mumbai and Shanghai. Korean designers are particularly catching the industry’s attention, with Concept Korea showing at New York Fashion Week for Spring 2011, and Korean designer Lee Jean Youn winning international label Mango’s second annual Fashion Awards.
And it doesn’t look like the Asian fashion invasion is gonna slow down any time soon. A whole slew of Asian and Asian American designers are being tapped for collaborations and to head major fashion houses, including:
* Filipino American handbag and shoe designer Rafe Totengco, known for his line Rafe New York, has been appointed creative director of handbags at Jones Apparel Group, Inc., a mega-company whose brands include Nine West, Stuart Weitzman, Anne Klein, Jones New York, among others. (He just received the Presidential Award from Philippine President Benigno S. Aquino III last week.)
* Luxury linens company SFERRA is collaborating with Peter Som to create a luxury home collection. Inspired by his signature prints from his runway collections, Som’s collection will encompass everything from bedding to tabletop. The collection will debut in January.
* Richard Chai has been tapped to create an exclusive, limited-edition menswear collection for Original Penguin, to debut in February. The full Richard Chai for Original Penguin line will debut for fall 2011.
* Target’s Go International Designer Collective, which will launch March 13, features designs by Richard Chai and Thakoon, among other past Target collaborators.
The fashion forecast for Asian representation in 2011? So on trend.
Are you excited? I know I am. This weekend, Target premieres its latest designer collaboration, this time with Korean American, award-winning milliner and accessories designer, Eugenia Kim.
“Designing for Target gave me freedom to work with a wide range of materials, ensuring my collection reflected timeless style,” says Kim. “I am very excited to bring my unique, trendy, and functional hats to women all across the country, at wallet-friendly prices.”
Inspired by Havana, Cuba, the collection features 12 styles, including a cloche, several jaunty fedoras, a sun-hat, bucket hats and newsboy silhouettes. But don’t think it’s just another straw fedora. Unique details like little parrot embellishments (for that perfect vacation-in-Havana feel) and contrasting print ribbon bands lend that designer touch to her pieces. I personally can’t wait to wear her tan fedora with the chiffon flowers, my favorite piece of the collection.
Based in New York, Kim won the CFDA Perry Ellis award for Accessories Design in 2004. You may have seen her hats adorning some famous heads, like Gwen Stefani, Alicia Keys and Natalie Portman.
Ranging from $14.99 to $19.99, the Eugenia Kim for Target collection is available at Target stores and at Target.com from April 18 to June 28, 2010. More pics after the jump.