Estée Lauder in Competition With Korean Skincare Brands

 

Estée Lauder, an American company which manufactures prestige beauty products, has made its mark in skincare for over 60 years. Today, it has become a household name for many.

Although Estée Lauder’s success is undeniable, they are well aware that times have changed and trends continuously shift directions.  According to Fashionista, Estée Lauder recognizes they are no longer spearheading the skincare forefront, but now Korean brands are breaking into the international field and successfully doing so. CEO of Estéee Lauder, Fabrizio Freda, admits that they’ve “[seen] this coming for a long time.”

“The way to compete with Korea is to embrace [these trends] and to bring them around the world. Our brands — Clinique, namely — has been one of the first to bring BB creams and CC trends to the U.S., which was actually a Korean trend,” says Freda.

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Photo courtesy of www.prettygossip.com

Photo courtesy of http://koreancosmetics.blogspot.com

Photo courtesy of http://koreancosmetics.blogspot.com

 

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What makes Korean skincare the leaders of the market? This article from Fast Company looks inside the booming Korean skincare market and reveals a number of explanations for its success.

For instance, 2011 marked the release of BB creams (a hydrating, anti-aging foundation with SPF) in the United States. As you can imagine, this new product was (and still is) all the rage. However, BB creams were already lining the shelves of Korean stores five years prior.

In addition to Korean skincare simply being ahead of its time, the Korean approach to skincare takes on preventative measures instead of the American method of covering up the skin’s blemishes. Not to mention the all-natural appeal that Korean brands bring by implementing ingredients such as snail, placenta, chia seeds and volcanic clay into their products.

 

Photo courtesy of http://agathblog.blogspot.com

Photo courtesy of http://agathblog.blogspot.com

 

If you want to find out what the hype is all about, there is The Face Shop, Laneige, Etude House and Innisfree to name a few. Let us know if they work for you!

 

Feature photo courtesy of jp1958

Get a K-pop Complexion: Audrey’s Guide to BB Cream

When Audrey first wrote about BB creams in 2008, it was the latest thing in Korea. The oddly named “blemish balm” originated in Germany as a post-treatment cream for laser surgery patients and was later co-opted by Korean women to create the ssaeng-uhl (bare-faced look) coveted by the nation’s most beautiful actresses. (Even Korean men have taken to wearing BB cream.) Considered a staple in every Korean woman’s beauty regimen, BB cream is now sweeping the U.S., but thankfully for us, the newest iterations have a greater range of shades, coverage and textures.

When Harvard Business School grad Grace Choi first tried BB cream, she liked the finish but had trouble finding a formula that matched her skin tone, especially for different seasons. “I’m more yellow during the winter and more olive/brown during the summer,” says the 29-year-old Korean American. “Asian BB brands offer a very limited number of shades which do not suit the vast majority of diverse American women,” she adds. But she also found that many BB creams currently in the U.S. market didn’t give the same coverage and finish that the Asian BB creams were famous for. So Choi put her medical science background to use and formulated her own brand of BB cream. With 10 different shades, seven work for Asian skin: the Yellow line finishes more golden, while the Olive line has a more brown/tan undertone.

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BB CREAM TIPS:

* Apply like you would a sunscreen. Put a dime size dollop on your fingers and spread evenly on face. The cream will sink in and adjust to your skintone.

* Apply with fingers, says Choi. “It’s much easier to control and spread than with a brush or sponge.”

* The right shade is important with BB cream. Use one that’s too light and it can look masky. Can’t find the exact shade or right texture in a BB cream? Because BB creams provide buildable coverage, you can mix and match for the perfect formulation. I like mixing a lighter textured cream in a more golden shade with a thicker one in a paler shade, like Estée Lauder with 3Lab, before blending on my face.

Here, we review the best BB creams out there (even one for men!).

Sheer Coverage

Sulwhasoo Snowise Brightening BB Base

Maybelline Dream Fresh BB Skin Perfector (great for young skin, BB novices)

DermaE Evenly Radiant BB Creme

Dr. Jart+ Water Fuse BB Beauty Balm

Dr. Lewinn by Kinerase Instant Perfecting BB Cream

Vichy ProEven Mineral BB Cream

Estée Lauder Day Wear BB Anti-Oxidant Beauty Benefit Creme

AmorePacific Moisture Bound Tinted Treatment Moisturizer 

Urban Decay Naked Skin Beauty Balm

AmorePacific Color Control Cushion Compact

 

Sheer to Medium Coverage

Etude House Precious Mineral BB Cream Bright Fit

Amarté Natural Finish BB Cream (an editor favorite!)

Shiseido Perfect Hydrating BB Cream (another editor favorite)

Cailyn Precious Blend BB Cream (broad range of 6 shades)

Garnier BB Cream Miracle Skin Perfector 

Christina Choi Cosmetics BB Cream (great shades for medium Asian to dark skin tones)

DHC BB Cream Foundation

Comodynes Urban Cosmetics BB Color (darker shades available)

 

Medium to Full Coverage

Grace Choi Porcelain Skin BB Cream (the widest range of shades, especially for Asian skin, in either matte or dewy formulations)

Dr. Jart Black Label Detox BB Beauty Balm 

Dr. Jart+ Renewalist BB Beauty Balm

3Lab Perfect BB Cream (super anti-aging skincare ingredients)

Jane Iredale Glow Time Full Coverage Mineral BB Cream (tons of shades available)

Too Faced Air-Buffed BB Creme (an editor favorite!)

 

FOR MEN! (Yes, we haven’t forgotten you!)

Miracle Skin Transformer MEN SPF20

Tried any of the BB creams on this list? Tell us what you think!

Want us to test a BB cream for you? Let us know!