GoldieBlox Makes AMAZING Commercial For Girl Engineers

The GoldieBlox girls are back and more amazing than ever.

Debbie Sterling, a female engineer, decided to create GoldieBlox after realizing that toys for girls rarely focused on things related to the engineering field. Its no wonder that 90% of engineering jobs are held by men when women were never given the opportunity to explore the field as a child.

As children, we were not given legos, lincoln blocks, or robots to build. We were given dress-up barbies, build-a-bears and fake makeup kits. While there is absolutely nothing wrong with bears and barbies, Sterling wanted to create toys to inspire girls who may have some interest in engineering. She simply wanted the option to be available. Her website describes her creation as follows:

GoldieBlox is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering. Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering. As she goes on adventures with her friends, she comes across problems that she must solve by building simple machines. As the story unfolds, the girls get to build what Goldie builds. Through the downloadable e-book app, kids get to hear the story narrated and receive helpful hints and tips to enrich the building experience.

 

The girls are back and ready to show off their incredible engineering skills. Check out the amazing commercial below. You can also vote here to help GoldieBlox win a chance at airing their commercial in the Super Bowl.

LYRICS:

Girls.
You think you know what we want, girls.
Pink and pretty it’s girls.
Just like the 50′s it’s girls.

You like to buy us pink toys
and everything else is for boys
and you can always get us dolls
and we’ll grow up like them… false.

It’s time to change.
We deserve to see a range.
‘Cause all our toys look just the same
and we would like to use our brains.

We are all more than princess maids.

Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing
they can engineer that.

Girls.
That’s all we really need is Girls.
To bring us up to speed it’s Girls.
Our opportunity is Girls.
Don’t underestimate Girls.

A Future For Female Engineers

There seems to be no argument here- the engineer world is dominated by males. When I was an undergrad in college, this fact became extremely obvious. In an engineer lecture room, you could count the female engineer students on a single hand. At one point, I began questioning this myself. Why was it so uncommon to find a woman interested in this field? Why do men hold nearly 90% of engineering jobs? Why did I never even think to consider this route?

A trip to any toy store may actually hold the answer. As a young girl, I didn’t come home from the toy store with legos, lincoln blocks, or robots you could build for battle. I came home with dress-up barbies, build-a-bears, and fake make-up kits. Now don’t get me wrong- I don’t have a problem with these toys. If a child wants to dress up a doll and play with its hair, I think its completely fine. Instead, the problem is simply that the opportunity to go out and explore is not available. As a young girl, I didn’t even have the option to see what was there for me outside of pink and glitter.  I realized that I never considered being an engineer because I was never programmed to have any sort of interest in the field.

Debbie Sterling, a female engineer, went through the very same epiphany. She decided she wanted to change her male-dominated workplace and just like that, GoldieBlox was created. The toy company aims to inspire the future generation of female engineers by creating construction toys that appeal to girls.

“GoldieBlox is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering. Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering. As she goes on adventures with her friends, she comes across problems that she must solve by building simple machines. As the story unfolds, the girls get to build what Goldie builds. Through the downloadable e-book app, kids get to hear the story narrated and receive helpful hints and tips to enrich the building experience.”

Check out the inspiring commercial as well as Debbie Sterling’s story below. To learn more about GoldieBlox, check out their official blog here.