When you think of Sanrio, you probably think of Hello Kitty and all the cuteness that comes along with her, but apparently Sanrio is trying something different.
The company is not only comprised of cute kitties, bunnies and puppies. As it turns out, Sanrio has no objection to using food items as characters and in quite an unexpected way. Some of these other, less-known characters can be more accurately described as strange instead of cute. This includes their new egg character Gudetama.
Gudetama is described as “an egg that is dead to the world and completely lacks motivation. No matter what cooking method you use, Gudetama remains unmoved.”
Sound a little boring? Well apparently Sanrio thought this character is interesting enough to dedicate an anime to. The 1-minute animated short aired in Japan a few days ago. According to Anime News Network, “The anime and game segment will run for about one minute, and the character will also appear in five-second news updates at 7:00 a.m. Asa Chan viewers can also participate in the “Gudetama Chance!” game. Viewers can use their remote controls to select the correct Gudetama card on the television screen and earn points.” The results?
Japan loves Gudetama. Since the character’s creation in 2013, the little egg has become one of Sanrio’s most popular food-based characters.
Check out strange, new short below as well as pictures from the Gudetama twitter account.