Now its time to applaud Pantene Philippines for its amazing commercial tackling gender discrimination.
We’re no stranger to gender labels. There have been many cases where women were perceived in a negative light while men were praised for doing the exact same thing. Many claim that such judgements are subconscious. Obviously, it would do us all well to question the disparity between these labels and why they exist.
Each scene portrays a man and a woman in the workplace environment. The commercial then highlights the double standards among men and women through labels. A man is simply being the “boss” while a woman in the same position is “bossy.” A man is “persuasive” while a woman is “pushy.” A man well-dressed for work is “neat” but a woman is “vain.” The man is “smooth” while the woman is a “show-off.”
The commercial successfully pulls our attention towards the unfair gender discrimination that often occurs in the workplace. It ends by stating, “Don’t let labels hold you back. Be strong and shine.”
Although this commercial doesn’t feature Pantene in the most obvious way, it certainly features glossy hair. Besides, we’re definitely a fan of the bigger issue that the commercial addresses.
The commercial was only uploaded onto youtube yesterday, but it has already gathered over 3 million views. Check it out for yourself.
Employee Hani Khan, 18, was fired from her job at the popular retail store after refusing to remove her hijab while working. The hijab is a head scarf worn by Muslim women to show modesty, but to Abercrombie & Fitch, the hijab simply does not fit their look.
After four months of working with the company, Khan was approached about her head scarf. Naturally she felt uncomfortable having to explain the cultural background behind the tradition. When she refused to take it off, she was terminated from her job. Abercrombie & Fitch offered to re-hire her 11 days later, but with a catch — she could only return if she no longer wore her hijab. Khan turned down the offer.
The U.S. Equal Employment Opportunity Commission filed a lawsuit on Khan’s behalf in 2011. Although the company claims that it does not discriminate based on religion, Abercrombie & Fitch commented that they believed the hijab would negatively affect sales.
Of course, the company was not able to provide any proof of a decline in sales while Khan wore the head scarf while working.
It is important to note that this is not the first time Abercrombie & Fitch has been publicly scorned for discrimination. The company received quite the amount of backlash when chief executive Mark Jeffries openly commented that Abercrombie and Fitch is made for the “cool kids” and plus-sized women were not part of that group.
Many believe that the company’s reputation has been tarnished since those statements and unfortunately, Abercrombie & Fitch seems to continue digging its own grave.
Receipts for Asian customers labeled “Ching Chong”, music videos that insult and stereotype our women, people ranting on the internet about how Asians annoy them – Yup, we’ve seen a lot of disrespectful things thrown towards our community. Well unfortunately, this is another one to add to the list and get just as angry about.
In Vancouver, a 51-year-old Chinese woman is demanding a printed apology from the franchise owner and manager of a specific McDonalds for the manner in which they treated her. According to Hai Xia, a McDonalds manager refused to serve her and kicked her out because of her English skills.
Xia, who speaks English as a second language, was allegedly trying to explain to the workers that her order was incorrect, but she was dismissed by the manager because she apparently didn’t “understand English”. Additionally, the manager added that they didn’t speak Mandarin although Xia was speaking English.
Was this manager simply having a bad day? Its possible. Xia noted that when another worker came over to ask what was going on, the manager scolded him for interfering. Clearly, this manager woke up on the wrong side of the bed. But is this any excuse for discriminating against someone for their limited skills in a second language? Absolutely not. Is it okay not to serve someone just because you don’t have the patience to be decent? Nope.
McDonalds claim that they are taking the complaint very seriously and officials will meet with Xia to resolve the issue next week.
Audrey Magazine is an award-winning national publication that covers the Asian experience from the perspective of Asian American women. Audrey covers the latest talent and trends in entertainment, fashion, beauty and lifestyle.