We understand why women star in makeup commercials. After all, women are (generally) the target audience for makeup. But when women are used for cologne commercials, sports commercials or any other male-targeted product commercials, we can’t help but cringe a little. Don’t get us wrong — we have no problem with women breaking gender roles and being into these products as well, but you can’t sit there and tell us that a hot girl in a bikini swooning over a guy’s freshly-shaven face makes women wanna go buy some shaving cream.
Nevertheless, attractive women are constantly used to sell male-targeted products. This led me to wonder what it would be like if things were the other way around. No, I’m not talking about men modeling two-piece bikinis. I’m talking about a world where media focused on the male body to sell. What if, in a complete turn of events, men were used to sell makeup and beauty products?
Well it looks like I don’t have to wonder anymore because China has already begun to turn the tables. In China, Maybelline now uses male celebrities to sell beauty products to women. Clearly, this move is timed perfectly with the successful rise of idols. So far, they have enlisted Taiwanese pop star and actor Ko Chen-tung.
We’re not blind — we understand the problems with this idea. The biggest criticism we foresee is the commercial’s shift from “this product makes me beautiful” to “this product will help me impress hot guys.” Obviously, we’re rooting for commercials which advocate for self-love instead of being beautiful for someone else.
But we can’t deny that we’re quite amused with this concept. For starters, maybe men will realize how difficult it is when media sets such high standards. Also, let me just be honest here: I’m quite the happy camper when media recognizes that Asian men can be hot. Don’t you hate that stereotype? I can’t tell you how many times I’ve rolled my eyes at mainstream media portraying Asian men as unappealing. Clearly, China knows that stereotype is wrong and they’re not afraid to show it.
Check out the commercial below and tell us what you think!