Many of us grew up playing Capcom’s Street Fighter. In fact, since the game’s release in 1987, the series has generated over $1 billion in revenue and is listed as one of the best-selling video game franchises ever.
With such national popularity, it only makes sense that the game’s main protagonist, Ryu, is one of the most recognizable video game characters.
That’s exactly what Anadolu Sigorta, a Turkish auto insurance company, was thinking when they prepared their new auto insurance commercial and needed a world-famous character to feature.
During the commercial, a reporter is interviewing a man about car insurance. The man boasts that he doesn’t need insurance when, you guessed it, Ryu appears to teach him a lesson or two.
Although the commercial has only been available on YouTube for about a week, it has already gathered nearly 2 million views. Check it out below.
With Valentine’s Day around the corner, dating companies are seeing an influx of people who wouldn’t mind meeting “the one” before the romance-filled holiday gets here. Using Valentine’s Day to their advantage, many of these dating companies are doing whatever it takes to get more clients.
The Chinese dating company Baihe.com is no exception. They seem to have taken this determination to the extreme with a very personal commercial targeting young women.
In the commercial, an elderly grandmother keeps asking her granddaughter whether she is married yet. The young lady, who just graduated from college, is left to reply with a face of guilt and sadness.
As the grandmother gets closer and closer to death, the young woman decides that she shouldn’t be so picky and ought to make her grandmother happy. With grandma lying in a hospital bed, the young woman shows up in her wedding gown and with a groom. She has finally made her grandmother happy.
Cue the cheesy music and tear-filled smiles.
But wait. Is this commercial actually suggesting that one shouldn’t be picky with the person they will spend the rest of their life with?
Unfortunately, this commercial will probably make many young Asian women feel guilty. Even in America, Asian women feel this pressure. Often times, strict parents will warn their daughters not to date until they are done with school. The second graduation comes along, everything shifts and suddenly they are pressured to find a husband as soon as possible.
Confusing? You bet.
I don’t know about you, but we’re not really comfortable with a commercial using an aging grandma to guilt-trip young women into finding a man to marry.
I know what you’re all thinking right now: Not again. Not another instance of Americans showing their true –– and ignorant –– colors over social media for everyone to see. But yes, just as with the number of people who expressed their anger over the crowning of our first Indian American Miss America, Nina Davuluri, with tweets calling her a “terrorist,” so have SuperBowl viewers flocked to Twitter and Facebook to defend everything they believe to be “American.”
During the NFL SuperBowl, Coca-Cola aired a one-minute advertisement titled “It’s Beautiful,” which featured people of different cultures engaged in activities like dancing and watching movies, while “America the Beautiful” was sung in seven different languages. Coca-Cola posted a link to its Twitter with the caption “The only thing more beautiful than this country are the people who live here.”
Many people have praised the commercial for highlighting America’s diversity, but countless others have criticized it for not patriotic enough, because “in America, we speak English.”
Miss Kansas had a few things to say herself.
Watch the originally-aired SuperBowl commercial below.
Looking for a good cry? We’ve got just the thing to pull at your heartstrings.
Chinese New Year, which is often referred to as “Lunar New Year,” is one of the most important traditional Chinese holidays. The holiday is even celebrated in countries with significant Chinese populations such as Hong Kong, Taiwan, Singapore, Thailand, and Indonesia.
A few days ago marked the beginning of the year of the horse. According to tradition, dinner on new year’s eve is the most important dinner of the entire year. Chinese New Year is a time for family to gather together, pass out red envelopes and (of course) eat to their heart’s desires.
Aside from the traditions of fireworks, red packets, decorating and cleaning, it is extremely important that new year’s eve dinner as well as new year’s dinner is spent with family. This is meant to emphasize the importance of family by ending and starting the year together.
In modern times, especially with how busy everyone is, it may be easy for some to forget the importance of family. This commercial is here to remind you. Released in 2012, this “oldie-but-goodie” is sure to help us remember that family will always be there for you.
These days, we embrace awkward and quirky. In fact, many of Hollywood’s top celebs (looking at you Jennifer Lawrence) embrace and openly admit to awkwardness. Even the newest Disney Princess, Anna from the Golden Globe-winning animated film Frozen, points out that she’s awkward.
But Rio Mints Hong Kong has decided to take this word to a new level. A Rio Mints commercial, which was released late last month, has been making its way around social media and has gathered quite some attention.
In the commercial, a pair of friends are innocently sporting some beachwear and enjoying what seems to be a carnival of some sort. After the woman offers the man a Rio Mint, the commercial becomes completely unrelated to candy. With a… unique way of utilizing a puppet llama, this commercial certainly tops our awkward list.
And no, not the cute-and-charming kind of awkward. This is the kind of awkward that leaves you confused and not sure how to feel. Watch it for yourself below.
Avid smokers and anti-smokers disagree on quite a lot when it comes to cigarettes, but they can all agree on one thing: no matter how much people enjoy it, there is no doubt that smoking cigarettes can cause great deal of damage to your body. Regardless of the fine print on each package stating “Surgeon General’s Warning: Smoking causes lung cancer, heart disease, emphysema, and may complicate pregnancy,” most continue to smoke and disregard the warning or cannot yet kick the habit. Whatever the reason may be, sometimes we all just need a little reminder as to how deadly cigarettes can be.
In the video, which won the Bronze Award at the 2012 Bronze Cannes Award, various adults are followed and are approached by a child with a cigarette asking for a light. Even more interesting than children asking for a light are the responses that the adults give to the children. Smoker after smoker, many with a cigarette still in hand, remind the children of how bad smoking is and tell the kids that they are too young.
A few moments later, the child responds with “If smoking is bad, why do you smoke?” They then give the adult a note which reads, “You worry about me. But why not about yourself? Reminding yourself is the most effective warning to help you quit.”
The message that this video sends is definitely one that will not be forgotten. The filmmakers use of everyday life scenarios for this campaign contributes to the effectiveness of the video. It has opened up the eyes of many, including my own.
Now its time to applaud Pantene Philippines for its amazing commercial tackling gender discrimination.
We’re no stranger to gender labels. There have been many cases where women were perceived in a negative light while men were praised for doing the exact same thing. Many claim that such judgements are subconscious. Obviously, it would do us all well to question the disparity between these labels and why they exist.
Each scene portrays a man and a woman in the workplace environment. The commercial then highlights the double standards among men and women through labels. A man is simply being the “boss” while a woman in the same position is “bossy.” A man is “persuasive” while a woman is “pushy.” A man well-dressed for work is “neat” but a woman is “vain.” The man is “smooth” while the woman is a “show-off.”
The commercial successfully pulls our attention towards the unfair gender discrimination that often occurs in the workplace. It ends by stating, “Don’t let labels hold you back. Be strong and shine.”
Although this commercial doesn’t feature Pantene in the most obvious way, it certainly features glossy hair. Besides, we’re definitely a fan of the bigger issue that the commercial addresses.
The commercial was only uploaded onto youtube yesterday, but it has already gathered over 3 million views. Check it out for yourself.
Debbie Sterling, a female engineer, decided to create GoldieBlox after realizing that toys for girls rarely focused on things related to the engineering field. Its no wonder that 90% of engineering jobs are held by men when women were never given the opportunity to explore the field as a child.
As children, we were not given legos, lincoln blocks, or robots to build. We were given dress-up barbies, build-a-bears and fake makeup kits. While there is absolutely nothing wrong with bears and barbies, Sterling wanted to create toys to inspire girls who may have some interest in engineering. She simply wanted the option to be available. Her website describes her creation as follows:
GoldieBlox is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering. Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering. As she goes on adventures with her friends, she comes across problems that she must solve by building simple machines. As the story unfolds, the girls get to build what Goldie builds. Through the downloadable e-book app, kids get to hear the story narrated and receive helpful hints and tips to enrich the building experience.
The girls are back and ready to show off their incredible engineering skills. Check out the amazing commercial below. You can also vote here to help GoldieBlox win a chance at airing their commercial in the Super Bowl.
You think you know what we want, girls.
Pink and pretty it’s girls.
Just like the 50′s it’s girls.
You like to buy us pink toys
and everything else is for boys
and you can always get us dolls
and we’ll grow up like them… false.
It’s time to change.
We deserve to see a range.
‘Cause all our toys look just the same
and we would like to use our brains.
We are all more than princess maids.
Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing
they can engineer that.
That’s all we really need is Girls.
To bring us up to speed it’s Girls.
Our opportunity is Girls.
Don’t underestimate Girls.
A few months ago, this Thai push-up bra commercial went viral. The original video gained over 9 million views since being uploaded:
In honor of LGBT History Month, we decided to bring this video back and take a closer look. It’s clear why the video has so many views with its unexpected ending. Generally, the video was well-received. One viewer commented, “He is attractive both as a girl and a boy.” Another humored viewer commented, “Well the push-up bra definitely works then.”
Although there were still a share of individuals who argued that they were “tricked” and showed anger towards the commercial, people were generally entertained. The commercial didn’t present the transgender community in a negative light and did not try to make fun of it.
This is not necessarily the case for all Thai commercials containing transgender characters. The following IKEA commercial angered the Thai Transgender Alliance for being ”negative,” “stereotypical,” and a “gross violation of human rights.”
The commercial shows a couple walking through IKEA. The woman becomes so excited with a sale for pillows that her voice drops and horrifies her boyfriend. The end shows the boyfriend running off in the opposite direction. The Thai Transgender Alliance argues that ”the transgender content of the advertisement is negative and stereotypical in nature, perpetuating misunderstanding transgenderism as human sexuality for ‘deceitful and deviant lifestyle.’”
Unfortunately, this is not the first time IKEA has poked fun at the transgender community. Another IKEA commercial, this time coming from France, shows a woman getting ready to go out. She accidentally knocks into a low table and hits her crotch– revealing she was physically born a man.
Although the difference between the first commercial and the last two may seem slight to some, it makes a load of difference. There is a clear distinction between a commercial showing someone proud of their gender identity versus another commercial showing an individual running away from a transgender out of fear.
In honor of LGBT history month, lets try to make it a lasting habit to stay conscious of these differences.
You may know her as the extremely gorgeous Victoria’s Secret model. Or maybe you know her as the wife of equally gorgeous Orlando Bloom. Well now you can know her as spokeswoman for a Japanese laundry detergent, Bold.
For the first commercial, Kerr interacts in a friendly conversation with her neighbors… while driving a pink car filled with laundry detergent. If you think thats a little weird, wait until you a load of the actual dialogue:
Neighbor A: What have you been up to? Miranda: I went shopping. Neighbor B: You bought too much! Miranda: *shrug and a wink* Neighbor A: Ah, Bold! Miranda: It’s so cute and pink! Neighbor A: Pink?! Anyway you look at it, it’s blue! Miranda: The liquid is pink! Neighbor A & B: It’s pink! Miranda: It’s pink!
If you didn’t notice- pink is obviously something to be excited about. Check it out for yourself:
The next commercial that Kerr stars in shows her actually purchasing the massive amount of detergent. Unfortunately, this time Kerr doesn’t get to show off her (rather impressive) Japanese speaking skills. All she needs to do is strut down an aisle with a cart full of detergent and the whole store goes nuts for it:
As strange as these lines are, they certainly can’t go wrong with a pretty girl snuggling a towel right? Besides, having Miranda Kerr is quite the step up from their former, more awkward, spokeswoman:
Audrey Magazine is an award-winning national publication that covers the Asian experience from the perspective of Asian American women. Audrey covers the latest talent and trends in entertainment, fashion, beauty and lifestyle.