Coca Cola Invents Creative Caps That Give “2nd Lives” to Bottles

Coca Cola is responsible for tons and tons of plastic bottles discarded every day after people are done consuming their beverage. As you can imagine, this can be quite damaging to our environment.

Thankfully, Coca Cola is well aware of this and wants to put forth various solutions to the issue. One such solution is the environment-friendly campaign launched in Vietnam called “2nd Lives.”

For this campaign, Coca Cola has teamed up with award-winning ad agency Ogilvy & Mather China to invent creative, fun and usable caps that will encourage people to reuse their bottles.

There have been 16 new bottle caps created which can turn your used Coca Cola bottle into a lamp, a pencil sharpener, a spray bottle, a salt & pepper dispenser, a bubble wand, a weight, a soap dispenser, a water gun and much more.

Clearly, this campaign has heart behind it. Check out these “2nd Lives” caps in action in the following video.


Screen Shot 2014-06-18 at 4.43.08 PM Screen Shot 2014-06-18 at 4.43.28 PM

 

Coca-Cola’s Multilingual SuperBowl Ad Produces Racist Criticism

I know what you’re all thinking right now: Not again. Not another instance of Americans showing their true –– and ignorant –– colors over social media for everyone to see. But yes, just as with the number of people who expressed their anger over the crowning of our first Indian American Miss America, Nina Davuluri, with tweets calling her a “terrorist,” so have SuperBowl viewers flocked to Twitter and Facebook to defend everything they believe to be “American.”

During the NFL SuperBowl, Coca-Cola aired a one-minute advertisement titled “It’s Beautiful,” which featured people of different cultures engaged in activities like dancing and watching movies, while “America the Beautiful” was sung in seven different languages. Coca-Cola posted a link to its Twitter with the caption “The only thing more beautiful than this country are the people who live here.”

Many people have praised the commercial for highlighting America’s diversity, but countless others have criticized it for not patriotic enough, because “in America, we speak English.”

cocacolasuperbowlcocacolasuperbowl2cocacolasuperbowl5

 

Miss Kansas had a few things to say herself.

cocacolasuperbowl3cocacolasuperbowl4

Watch the originally-aired SuperBowl commercial below.

https://www.youtube.com/watch?v=A8iM73E6JP8

AAB Banner Square