Etsy.com has become one of my favorite sites over the years, as I scour for the cute, the vintage and the unique. New shops pop up like daisies and it can be tiresome keeping track of my favorite stores.
But Jewel Numkki’s sweet line of dresses, tops, skirts and cardigans, all embellished with whimsical appliques and handmade touches, is hard to forget.
Designer Cecilia Lee started Jewel Numkki (pronounced jool-nuhm-kki) as a hobby, and it’s blown up into a bona fide small business for her. After graduating from the University of Hawaii in Fashion Design and Merchandising, Lee worked on another clothing line before moving to California. She continued to receive requests for custom-made dresses and tops from former clients, so she decided to start her own line through Etsy.
So what does Jewel Numkki mean? “I wanted my clothing line to have a name that was youthful, fun and expressive,” says the Korean American, so she anglicized the Korean word for “jump rope.” “It gets people to ask me what it means and I can teach them a Korean word at the same time,” she adds.
To give you a head start on your spring wardrobe this week, we’re giving away a Jewel Numkki gem: a purple “YoYo Garden” dress that retails for $88 and fits any size between XS and M.
Tweet or Facebook your favorite Audreymagazine.com post and comment below with a link to your tweet/FB post (be sure to @audreymagazine it so we can see it). You have until February 2, 11:59 pm to comment, and must have a U.S. mailing address to be eligible for the giveaway. Happy Friday!