Some of Japan’s cutest characters come from the popular and beloved company, Sanrio, which was founded in 1960. In fact, Sanrio’s most popular face, Hello Kitty, has become one of the most successful marketing brands in the world. Walk into any Sanrio store and you can purchase nearly anything Hello Kitty-inspired. You can get Hello Kitty pencils, bags, toasters, bathroom appliances and even laundry baskets.
So it’s no secret that Sanrio has done incredible work to globally market their main character Hello Kitty, but in Japan itself, you can see even stronger efforts to market some of the other 400 characters in the Sanrio family.
One method is through pop-up cafes. In Japan, a number of restaurants and cafes utilize a theme for their food and products. These items are limited edition and fans rush into the pop-up cafes to purchase the items before time runs out.
Last year in October, a My Melody pop-up cafe appeared in Tokyo. The adorable and pink products were an instant success. Sanrio is taking over a pop-up cafe once again. This time, the cafe is based on Kiki and Lala who are more commonly referred to as the Little Twin Stars. Kiki and Lala were introduced in 1975 and the angel-like characters have had quite a large fan base.
Now their fans can enjoy pink and blue hamburgers, star-shaped pancakes and even the Little Twin Stars’ faces on top of a cup of coffee. Clearly, it’s all too cute to miss. If you happen to be in Tokyo, be sure to check it out! The Cafe will be themed Little Twin Stars until the end of May. Find out more information below:
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Clearly, the Ghibli fandom is no where near finished even though Miyazaki has announced his retirement. The 72-year-old confirmed that his film The Wind Rises is his last. The film, which focuses on a fictional biography of Japan’s Zero airplane creator Jiro Horikoshi, has already become a box-office hit in Japan since its release in July.
So what’s next from Miyazaki fans? How else will they show their love for the timeless films?
Through food of course.
A city in Japan named Setagaya City holds a themed cafe called White Beard Workshop. Among the various Miyazaki sweets, a certain pastry has been catching social media attention.
The cafe sells adorable Totoro cream puffs. Each puff includes a leaf or hat to represent the flavor of the cream inside. Of course, a treat itself isn’t even the fun part. Upon purchasing one of these cuties, the puff is cut open to reveal the custard creme and give Totoro a big smile.
If you’re ever in Japan, be sure to pick up some of these. Be warned, they may be too cute to eat!
There are a number of Hello Kitty cafes worldwide, but what about the other adorable Sanrio characters? Don’t they deserve some pastries in the shape of their face too?
Apparently Japan shared our sentiments. This time around, a My Melody pop up cafe is available for a limited time in Daikanyama.
My Melody is one of Sanrio’s most popular figures after Hello Kitty herself. The rabbit, who covers her ears with a pink or red hood, was released the same year as Hello Kitty. In 2005, an anime series based on My Melody was aired in Japan and My Melody also stars in a number of video games.
Now, My Melody is featured in a popular limited-time only pop-up cafe in Tokyo. The cafe was originally set to begin on October 10th and end on October 31st, but the popularity of My Melody has forced the cafe to extend this date. If you happen to be in Tokyo, you can catch this cafe until November 5th.
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