It’s easy for many of us to say we’re against child abuse, but how willing are we to interfere, step in, and do what we can to stop child abuse? That’s exactly what this billboard in South Korea asks anyone who passes by.
It’s quite difficult to ignore this powerful, interactive ad which shows the silhouette of two people: An angry adult holding a glass bottle over his head and the scared child he is threatening to hurt.
At the top of this upsetting image are the words “Child abuse, you can prevent it” along with an arrow pointing to the blank space in between the abusive adult and the child. This is where passersby are asked to “step in.”
The powerfully symbolic ad truly shows its brilliance when an onlooker steps in between the silhouettes. Suddenly, a superhero logo will pop up on the onlooker’s shadow with an emergency number and the words, “Report to become a hero for children.”
The message is instantly clear. Anyone can become a hero and help prevent child abuse. In fact, simply reporting child abuse can save lives.
All photos courtesy of demilked.com.