Japan’s Desire To Preserve Youth Continues With Anti-Aging Beer

The desire to preserve one’s youth or to achieve one’s ideal of physical perfection is now in full swing more than ever. Although plastic surgery is more common in Asia, I can see our fair share in my own backyard. After all, this is Los Angeles. With the recent viral Kylie Jenner lip challenge, it makes me think how much more obsessed society is becoming to look like the celebrities they admire (even though many of them are anything but admirable).

Recently, we showed you Japan and Korea’s beauty trends to achieve a younger look. However, makeup and beauty products are simply not enough. It seems that Japan is quite adamant about maintaining a youthful appearance because now, you can find anti-aging properties in their beer.

Japanese brewery, Suntory, produced a new beer called “Precious.” It contains collagen, a protein that is believed to contain anti-aging properties. This protein is what gives skin elasticity and it decreases as we get older; this is why we get wrinkles and our skin isn’t as… perky (yikes). Japanese women believe that using and ingesting collagen products will make their wrinkles magically disappear. Quite a smart move there, Suntory brewery.

There has yet to be studies that prove this beer’s anti-aging claims are true, but it’s certainly a smart marketing gimmick to attract women. I’m not sure if I buy into Suntory’s claims, but since it’s beer, it wouldn’t hurt to give it a try.

Courtesy of fooddiggity.com.

Courtesy of fooddiggity.com.


Feature image courtesy of YouBeauty.com.

Cute, Tasty and Refreshing: Hello Kitty Fruit-Flavored Beer

Being a big Hello Kitty fan myself, I can say Sanrio has been quite generous to its fans. For instance, if I wanted, I could cover nearly every inch of my house in Hello Kitty merchandise. While I don’t necessarily advise anyone to have an entire Sanrio house, the availability of Hello Kitty products is quite amusing. There are beds, pillows, laundry baskets, hair dryers, soaps, toasters and even Hello Kitty toilet paper.

So what can possibly be next? How about Hello Kitty Fruit-flavored Beer.

Apparently, Hello Kitty doesn’t need a mouth to successfully sell beverages. The beer, which was first introduced in Taiwan, will soon be available in China and comes in various flavors including Passion Fruit, Peach, Banana and Lemon Lime.

The sweet, fruit-flavored beers are the second Hello Kitty alcoholic beverages released. Before this, Hello Kitty wine was licensed in Asia, Europe, and the United States.


Despite Hello Kitty entering the alcohol market with cute cans and colors, they have stated that they are against under-aged drinking. The product is still marketed towards adults who grew up with Hello Kitty in their childhood.

ABC News reports , “While Hello Kitty beer may seem unusual to some American consumers, in Asia many adults embrace products that are cute or ‘kawaii.’ From Hanky Panky underwear to jewelry at Neiman Marcus, Hello Kitty-wrapped Smart cars to credit cards, the brand has expanded far beyond plush dolls and playthings in recent years to appeal to an aging audience.”

Unfortunately for us, there are no reports of the beer being available outside of Taiwan and China anytime soon.