You may have missed the recent controversy surrounding Avril Lavigne’s new music video “Hello Kitty.” After all, the video was taken down the same day it was uploaded onto YouTube.
The video to Lavigne’s single “Hello Kitty” has received criticism left and right for its cultural appropriation. Simply put, it’s 3 minutes and 19 seconds of sushi, bright colors, expressionless Asian back up dancers and random Japanese words. All of this prompted Billboard to call the video an “embarrassment in any language.”
Even some of Lavigne’s most loyal fans (who wouldn’t even necessarily call the video intentionally racist) definitely saw why it was problematic to use a culture as a prop. They were certain that Lavigne would release an apology. Were they right?
Well, 21 hours ago, Avril responded to all the criticisms and allegations of racism.
Now we can all let out a collective sigh and eye roll. Is this an apology for a lapse in judgement? Absolutely not. In fact, it sounds like the cop-out excuse: “I have an Asian friend so I can’t be racist against Asians!” Yup, we’ve all heard that one before. If she had noticed that she offended people and sent an apology because that was not her intention, our feelings would be different. Despite an overwhelming amount of people shaking their head at the video, Lavigne, as well as a number of fans, still don’t see the problem.
To reiterate what we said early, the reason people are upset over this video is because “it uses Asian culture as a prop. Even the expressionless back up dancers are simply a backdrop. There is a very big difference between embracing a culture and using it as an accessory. It is not appreciation to trivialize an entire way of life.”
Avril, why’d you have to go and make things so complicated?