Indian Arranged Marriages Meets Online Dating

It’s no secret that, even in this day and age, arranged marriages still exist. In fact, this tradition remains to be a very big part of Indian culture.

But there’s also no denying that the whole concept of an arranged marriage receives plenty of criticism. Some argue that marriage should be about love. Others point out the domestic violence rates in arranged marriages. Even more admit to feeling uncomfortable about the idea of people being forced. Simply put, many believe that this is a thing of the past and question how such an old tradition can survive in such a new age world.

Well, four Harvard Business School graduates seems to have come up with an answer to that. They realized that, for some families, the tradition of arranged marriages was not leaving any time soon. Well, if they wouldn’t budge, then this “new age” would be brought to them.

Hence the creation of a new website called easyBIOdata.

Anyone who is familiar with online dating will recognize the structure of easyBIOdata. Similar to other online sites, the website allows you to set up a profile which includes details such as height, skin tone, academic achievements, career and details about your family. The only difference? This profile is also meant to be viewed by parents and family members to get to know prospective partners for their children.

“We call the [biodata] a résumé for marriage, essentially,” co-founder Allyson Pritchett explained to NBC News. “It’s the first impression people get to make on the person they are hopefully going to be with forever.”

Although the website successfully scored fourth place in a course-wide competition, news of this website is being met with a lot of criticism. One commenter pointed out that the whole process felt like a job application.

The site’s founders disagree. In fact, easyBIOdata is described as “a free, user-friendly platform, dedicated to creating professional-quality biodata profiles for prospective brides and grooms.” To be honest, that sounds like any other online dating site description.

Furthermore, the creators are discovering that many of the young adults are actually using the site themselves rather than their parents and relatives. These young adults admit that they struggle to find a partner that their parents would approve of while living outside of India. This site gives them access to those who also face this struggle.

“As we got into it, we realized that it’s young people that are using it. With easyBiodata, they can create their own profiles but they’ll still choose to put their parents’ contact info on the form to keep them involved,” one of the founders, Yu Kakitsubo, said. “Our service is something that’s in between the traditional and the new.”

Check out the profile examples below and tell us what you think.

biodata 1 biodata 2

(Source)