Summer Surfing: The New Alexander Wang Cage Installation
  • by Audrey Magazine
  • August 13, 2014
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When you step into Alexander Wang’s New York Flagship store, you meet “The Cage.” Alone it may seem cold and uninviting, but Wang designed the enclosure to give customers a more stimulating way to view his designs by periodically switching up the artwork collaborations. He found a means to providing a fresh and original store image without having to deal with a complete redesign. In the past, the exhibitions included LED light graphics in fabric patterns, a ’90s pop culture throwback of old televisions and acclaimed florist creations.

This month, the newest installation combines the Haydenshapes Surfboard brand with sculpted sand. It’s a powerful display of creativity and hand-crafted precision developed by both Wang and Haydenshapes founder, Hayden Cox. Come live out the last days of summer with black marbled artwork, a looming wave and, of course, Wang’s must-have handbags and shoes.

 

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Wang’s black leather Bucket Bag and calfskin Lovisa Pumps ride the sculpted wave.

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A side angle of Wang’s artwork that was digitally printed on the boards.

 

 

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A more thorough angle of the cage installation.

For more inspiration from the recent Cage Exhibition, check out the short video filmed for it on Alexander Wang’s Youtube channel:


— STORY BY MIN A. LEE

 

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