When you step into Alexander Wang’s New York Flagship store, you meet “The Cage.” Alone it may seem cold and uninviting, but Wang designed the enclosure to give customers a more stimulating way to view his designs by periodically switching up the artwork collaborations. He found a means to providing a fresh and original store image without having to deal with a complete redesign. In the past, the exhibitions included LED light graphics in fabric patterns, a ’90s pop culture throwback of old televisions and acclaimed florist creations.
This month, the newest installation combines the Haydenshapes Surfboard brand with sculpted sand. It’s a powerful display of creativity and hand-crafted precision developed by both Wang and Haydenshapes founder, Hayden Cox. Come live out the last days of summer with black marbled artwork, a looming wave and, of course, Wang’s must-have handbags and shoes.
For more inspiration from the recent Cage Exhibition, check out the short video filmed for it on Alexander Wang’s Youtube channel:
— STORY BY MIN A. LEE