With Valentine’s Day around the corner, dating companies are seeing an influx of people who wouldn’t mind meeting “the one” before the romance-filled holiday gets here. Using Valentine’s Day to their advantage, many of these dating companies are doing whatever it takes to get more clients.
The Chinese dating company Baihe.com is no exception. They seem to have taken this determination to the extreme with a very personal commercial targeting young women.
In the commercial, an elderly grandmother keeps asking her granddaughter whether she is married yet. The young lady, who just graduated from college, is left to reply with a face of guilt and sadness.
As the grandmother gets closer and closer to death, the young woman decides that she shouldn’t be so picky and ought to make her grandmother happy. With grandma lying in a hospital bed, the young woman shows up in her wedding gown and with a groom. She has finally made her grandmother happy.
Cue the cheesy music and tear-filled smiles.
But wait. Is this commercial actually suggesting that one shouldn’t be picky with the person they will spend the rest of their life with?
Unfortunately, this commercial will probably make many young Asian women feel guilty. Even in America, Asian women feel this pressure. Often times, strict parents will warn their daughters not to date until they are done with school. The second graduation comes along, everything shifts and suddenly they are pressured to find a husband as soon as possible.
Confusing? You bet.
I don’t know about you, but we’re not really comfortable with a commercial using an aging grandma to guilt-trip young women into finding a man to marry.